Marketing Management Overview: Definitions

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT

MARKETING MANAGEMENT 2
Table of Contents
Introduction................................................................................................................................3
Company brief............................................................................................................................3
Introduction to marketing management and strategic marketing planning (Theory)................4
SWOT analysis...........................................................................................................................5
Competitor analysis....................................................................................................................6
Segmentation, targeting and positioning decisions....................................................................9
Market segmentation and target market.................................................................................9
Positioning approach............................................................................................................10
Marketing objectives................................................................................................................10
Marketing mix decisions – review the 7Ps..............................................................................11
Pricing strategy.....................................................................................................................12
Distribution strategies...........................................................................................................12
Promotion strategies.............................................................................................................12
Plan evaluation including recommendations...........................................................................14
References................................................................................................................................15

MARKETING MANAGEMENT 3
Introduction
Company brief
This organization emergency covers by home their emergency expert at home. This
organization has designed our goods to particularly accomplish the owner’s requirement for
the new building properties. In addition, it is evaluated that this organization understands the
needs of consumers needs and meet their task (Npa24:7, 2019). In addition, the main purpose
of this study is to improve organizational performance as well as sustaining business in the
long-term. This company could facilitate the firm for meeting the organizational task. In
addition, it is illustrated that the organization could give value to its consumers for meeting
their needs (Npa24:7, 2019). In addition, it is illustrated that an organization provides an
effective training program for its employees in dealing with customer services. It would
support to meet the organizational task. Npa24:7 is a privately owned company that deals in-
home assistance market. It is also expected for handling over 1m calls and 200,000 repairs in
the year 2020. In addition to this, this company is a key market leader in housebuilder areas.
There is also increasing client numbers related to housing association clients. There is a very
small share of a claim that handles the market. It is small however creating direct consumer
offers at the workplace (Npa24:7, 2019).
npa24:7 have a strong pipeline as well as, proven track record in order to increase revenues in
housing associations as well as, house builder sectors. It is identified that marketing practices
are high revenue generated that would continue for growing in these markets.
There is also strong rivalry in the consumer market. Moreover, home assistance products
could be distributed by a range of suppliers and it can notably consider banks, utility
providers, as well as, insurance firms. This could direct the sell organizations like HomeServe
and British gas (Npa24:7, 2019). Npa24:7 have a unique association with the housebuilders
and their consumers because of their role in providing emergency repairs at the time of two

MARKETING MANAGEMENT 4
years warranty offered with a new home. The products are offered under home emergency
expert brand could evolve for meeting and enhancing the customer offers (Npa24:7, 2019).
Products and Services
This organization provides different kinds of products as well as services to their consumers
named as business to business, house builder, housing association, insurance services, and
consumer services (Shatkin, 2016).
Introduction to marketing management and strategic marketing planning (Theory)
Marketing management
The marketing management determines market opportunity as well as comes out with
suitable approaches in discovering such opportunities effectively. The company could also
imply a marketing plan in evaluating the effectiveness of the business process. It would also
lead to getting higher competitive advantages. It is also illustrated that management is an
effective procedure that would be supportive in organizing the business acts and supportive to
reach a reliable conclusion (Salzman and Zwinkels, 2017).
The marketing management is the procedure of ownership exchange procedure of products as
well as services by selling to the purchaser. It is illustrated that marketing management is
comprised of certain elements that would be imperative in meeting the business procedure
named as planning, directing, controlling, as well as organizing. This is imperative in
collecting the depth information towards the matter (Rouanet and Halbert, 2016).
Strategic marketing planning
It is also illustrated that the strategic marketing plan is entailed as the creative procedure in its
own right. In this, the management, as well as operation terms, could strive to come with
implementing the practical marketing approaches which could guarantee an effective
business flow for the company (Roberts, 2018). It is illustrated that the sound marketing plan
permits the company entity in growing its market share that outcomes in more profit as well