Marketing Management: Adventure Hire Survival Kit Marketing Strategy

Running head: MARKETING MANAGEMENT
Marketing management
Name of the student
Name of the university
Author note

1MARKETING MANAGEMENT
Executive summary
The aim of this report is to discuss about the potentiality of Adventure Hire in terms of selling
and marketing of survival kits. In doing so, there are different positive and negative factors
identified and evaluated. Risk analysis is being done and a few potential risks are identified. In
addition, the swot analysis identified the internal competitiveness of Adventure Hire. The
marketing mix elements are discussed and it is expected that effective implementation of the
marketing mix elements will help Adventure Hire to enhance their long term business
opportunities.

2MARKETING MANAGEMENT
Table of Contents
Introduction......................................................................................................................................4
Identification of the business objectives..........................................................................................4
Identification of the risks and returns..............................................................................................5
SWOT analysis................................................................................................................................6
GAP analysis...................................................................................................................................7
Marketing mix analysis....................................................................................................................8
Product.........................................................................................................................................8
Pricing..........................................................................................................................................8
Placement.....................................................................................................................................9
Promotion....................................................................................................................................9
People..........................................................................................................................................9
Process.......................................................................................................................................10
Physical evidence.......................................................................................................................10
Target market identification..........................................................................................................10
Recommendations..........................................................................................................................11
Measurement of the marketing performance.................................................................................12
Time schedule of implementation.................................................................................................12
Implementation action plan...........................................................................................................13
Monitoring mechanisms................................................................................................................14

3MARKETING MANAGEMENT
Ethical and legal considerations....................................................................................................14
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................16