Ask a question from expert

Ask now

University MARKETING ESSENTIALS By Date Name Lecturers Name

23 Pages5820 Words229 Views
   

Added on  2020-01-28

About This Document

MARKETING ESSENTIALS University MARKETING ESSENTIALS By Date Name Lecturer’s Name Contents Introduction 3 Task 1 4 The concept of Marketing 4 Different marketing process 4 Role and responsibilities of the marketing manager 5 The interrelation of the marketing manager with other functional departments of EE Limited 5 Value and importance of the marketing role 6 Significance of effective interrelationship between different functional departments of EE limited 6 Task 2 7 2a) the 7Ps of marketing mix 7 Product 7 Price 8 Promotion 9 Place

University MARKETING ESSENTIALS By Date Name Lecturers Name

   Added on 2020-01-28

BookmarkShareRelated Documents
UniversityMARKETING ESSENTIALSByDateNameLecturer’s Name
University MARKETING ESSENTIALS By Date Name Lecturers Name_1
MARKETING ESSENTIALSContentsIntroduction.................................................................................................................................................3Task 1..........................................................................................................................................................4The concept of Marketing............................................................................................................................4Different marketing process........................................................................................................................4Role and responsibilities of the marketing manager....................................................................................5The interrelation of the marketing manager with other functional departments of EE Limited...................5Value and importance of the marketing role................................................................................................6Significance of effective interrelationship between different functional departments of EE limited...........6Task 2..........................................................................................................................................................72a) the 7Ps of marketing mix.......................................................................................................................7Product....................................................................................................................................................7Price........................................................................................................................................................8Promotion................................................................................................................................................9Place........................................................................................................................................................9People....................................................................................................................................................10Process...................................................................................................................................................10Physical evidence..................................................................................................................................112b. Marketing Plan....................................................................................................................................12Executive Summary...........................................................................................................................12Company Overview...........................................................................................................................12Current Marketing Situation Analysis...............................................................................................13Objectives..........................................................................................................................................17Strategy..............................................................................................................................................17Segmentation, targeting and positioning (STP).................................................................................19Budget and Control............................................................................................................................19Conclusion.........................................................................................................................................20References.................................................................................................................................................21Author’s Name:Page 2 of 23
University MARKETING ESSENTIALS By Date Name Lecturers Name_2
MARKETING ESSENTIALSIntroductionThis assessment is based on the marketing approach of EE limited and the role of marketing manager will also be discussed. In addition, Marketing 7P’s, Porter’s five force model and SWOT analysis will be explained to identify current market opportunities for EE limited for future trends. However, in this paper, various types of aspects related to marketing strategies willbe evaluated through proper arguments and justifications for the performance of EE limited(Plesničar and Zaletel-Kragelj, 2014).Author’s Name:Page 3 of 23
University MARKETING ESSENTIALS By Date Name Lecturers Name_3
MARKETING ESSENTIALSTask 1The concept of MarketingThe mobile phone industry certainly depends on the customer satisfaction and customer loyalty. Talking about the EE Limited which is a famous mobile manufacturing company of the UK. According to current market research, the industry of mobile phone has gone through evolution. In other words, Android is one of the significant operating systems which has been implemented by many mobile manufacturing companies including EE limited. On the other hand, the overall marketing concept is divided into several factors such as demand of customers, a price of products and market opportunity(Lawrence, Pernici and Krogstie, 2005). Each and every segment of the marketing concept has its individual significance. Besides that, demands of the customers are playing an extraordinary role in the marketing concept. As per indicated by famous experts, in order to meet the expectation of customers, the management of EE limited needs to provide a user-friendly and innovative mobile handsets to their customers. In addition, with the help of this marketing strategy, the management of EE Limited can increase the rate of their potential customers. On the other hand, the price of mobile is one of the sensitive issues from the side of the customer's end. In other words, most of the customers require latest mobiles in minimum rate. As a result, the management of EE limited needs to focus on their expected customer’s spread amount(Kotler, 2012). Different marketing processThe management of EE limited needs to observe their marketing process in order to increase the revenue. On the other hand, the mobile phone industry includes various types of marketing process such as order collection, delivery, feedback collection and customer’s review. Each and Author’s Name:Page 4 of 23
University MARKETING ESSENTIALS By Date Name Lecturers Name_4
MARKETING ESSENTIALSevery aspect of the marketing has its individual importance. Besides that, EE Limited has different stores around the UK, and each and every outlet contains latest mobiles manufactured by this company. According to sales, headquarter efficient amount of mobiles to specific stores. Apart from that, in the process of delivery, a transportation system required by the management of EE limited. In other words, through a vehicle various types of mobile handsets have been delivered to different outlets of the EE limited. The final process is customer's review collection, and in this process, the management of EE Limited can analyze and determine the manufacturingfaults which done during the production process(Jones, 2001).Role and responsibilities of the marketing managerVarious types of roles and responsibilities of the marketing manager have been utilized for the different purpose. In other words, the marketing department is working under the observation of the marketing manager. On the other hand, the marketing manager coordinates and plans different marketing activities such as identification of the potential customers, developing marketing campaigns and focusing on the activities of different teams. Moreover, the marketing manager also prepares a business plan in order to execute various marketing strategies to increase the profit of the organization. Apart from that, some significant roles of the marketing managers are that, analyze current market opportunities, identify the market objectives, implement strategy, control the activities of team members and prepare an action plan for future trends(McKeever, 2002). The interrelation of the marketing manager with other functional departments of EE LimitedAs early mentioned, the marketing manager concludes a proper business plan which includes various strategies and techniques to increase the profit of the organization. On the other hand, theAuthor’s Name:Page 5 of 23
University MARKETING ESSENTIALS By Date Name Lecturers Name_5
MARKETING ESSENTIALSCEO of the EE limited needs to approve the business proposal of the marketing manager for upcoming stages of strategy implementation. Besides that, the production department has to identify changes which include the business plan proposed by the marketing manager. On the other hand, human resources department is also influenced by the business plan of the marketing manager because the HR manager needs to know the modification related information for the selection process. On the other hand, customer service policies also enhanced by the business plan of the marketing manager of the EE limited(Joynt and Morton, 2012). Value and importance of the marketing roleIt is already notified that EE Limited is a well-established mobile manufacturing company of the UK. On the other side, many significant studies explained the significance of the evolution whichoccurs in the mobile industry last few years. In this evolution, most of the customers want full touch screen android or windows based mobiles in low prices. So, the management of EE limitedrecognize the demand of their potential customers and introduce innovative mobile handsets withthe help of market research. Moreover, the marketing role includes various types of value and importance such as analyzing customer’s expectation, collection adequate information related to new mobiles and estimating price for new and upcoming mobiles(Joynt and Morton, 2012).Significance of effective interrelationship between different functional departments of EE limitedEE limited includes various types of functional departments such as production department, human resource department, delivery department and service center department. Each and every department is interrelated with each other and has an individual impact on the organizational performance. Moreover, with the help of cooperative collaboration, the management of EE limited can focus on the current market trend to recognize the requirements of the customers. In Author’s Name:Page 6 of 23
University MARKETING ESSENTIALS By Date Name Lecturers Name_6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Essentials
|9
|1023
|423

Marketing Essentials: Role, Responsibilities, and Marketing Approach of the Marketing Manager of EE Limited
|23
|4770
|366

Unit 2 Marketing Essentials Assignment Copy - EE Ltd.
|28
|6859
|180

MARKETINGESSENTIALS Executive Summary: The case of the UK company producing mobile for the economy
|22
|7012
|84

Marketing Essentials- EE Limited
|18
|3781
|40

Marketing Essentials of EE ltd : Report
|17
|5298
|91