Marketing Management Of Iphone X Task 2022

Running head: MARKETING MANAGEMENT OF IPHONE X
Marketing Management of iPhone X
Name of the Student:
Name of the University:
Authors Note:

MARKETING MANAGEMENT OF IPHONE X
Table of Contents
TASK 1 –.........................................................................................................................................3
About the Product -......................................................................................................................3
Competitive Information -...........................................................................................................3
Environmental Scanning..............................................................................................................4
Demand Forecasted.....................................................................................................................4
Market Segmentation, Targeting, and Positioning Statement –.........................5
Segmentation and Targeting:...................................................................................................5
Positioning Statement:.............................................................................................................6
TASK 2 -..........................................................................................................................................6
Brand Positioning –.....................................................................................................................6
Competitors of the Product -........................................................................................................7
Consumer-Adoption Process -.....................................................................................................8
Pricing Strategy...........................................................................................................................8
Marketing Plans...........................................................................................................................9
TASK 3 –.......................................................................................................................................10
The Integrated Marketing Communication Mix –.....................................................................10
Advertising:...........................................................................................................................10
Sales Promotion:....................................................................................................................10
Public Relation:.....................................................................................................................11

MARKETING MANAGEMENT OF IPHONE X
Direct Marketing:...................................................................................................................11
Personal Selling:....................................................................................................................12
Social Media:.........................................................................................................................12
REFERENCES –...........................................................................................................................14

MARKETING MANAGEMENT OF IPHONE X
TASK 1 –
About the Product -
The company chosen for this assignment is Apple Inc. and the product is a smartphone
that is, iPhone X (Pourahmadi et al. 2018) (Hannah et al. 2014). This product was designed,
manufactured, and advertised by the company itself and was the eleventh generation of the
smartphones. iPhone X was announced on the 12th September, 2017 along with iPhone 8 and
iPhone 8 Plus while the release date was 3rd November, 2017 (Pourahmadi et al. 2018). The
launch date of iPhone X also marked the tenth anniversary for the iPhone series’. The reason for
choosing this particular product is that it showcased what the company Apple Inc. thought the
technology of future would look like. The company introduced a lot of new features from this
generation onwards, for instance, the finger print home button was replaced by the Face ID
which used sensors to scan the face of the user in order to unlock the gadget (Pourahmadi et al.
2018). The phone also offered wireless charging and was the first iPhone with an OLED screen.
During the launch of the product, its value was US$999 which also meant that this was the most
expensive phone launched by the company, Apple Inc.
Competitive Information -
The company, Apple Inc., has almost got all the things entirely correct with its new
product, iPhone X. Apple has taken the idea for this product from all its previous handsets and
has combined them together, in order to launch a product that is in no way similar to any of the
devices the company has manufactured earlier (Jiang et al. 2016). The iPhone X has a lot many
alternatives that the buyers could prefer instead of it. For instance, Samsung Galaxy Note 8, One
Plus 5, HTC U11, LG V30, Moto Z2 Force, Samsung Galaxy S8, Huawei P10, etc (Davis et al.