Marketing Management Overview: Definitions, Disciplines

Running head: MARKETING MANAGEMENT
Marketing plan on Npa24: 7, UK

MARKETING MANAGEMENT 2
Table of Contents
Introduction.............................................................................................................. 3
Company brief.......................................................................................................... 3
Products and Services............................................................................................... 3
Introduction to marketing management and strategic marketing planning (Theory).............3
SWOT analysis of the company..................................................................................4
Competitor analysis................................................................................................... 5
Segmentation, targeting and positioning decisions.........................................................7
Segmentation........................................................................................................ 7
Target market........................................................................................................ 8
Positioning approach.............................................................................................. 9
Marketing objectives.................................................................................................. 9
Marketing mix decisions – review the 7Ps.....................................................................9
Plan evaluation....................................................................................................... 12
References............................................................................................................ 13

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Introduction
The main aim of this report is to develop a marketing plan for Npa24:7. This report
presents the competitor's analysis and SWOT analysis of the company. It also
illustrates the marketing mix, and segmentation, targeting, and positioning of
Npa24:7. In the last, it discusses the plan evaluation for Npa24:7.
Company brief
Npa24:7 offers home emergency that covers through home emergency experts. It is
intended for their products for specifically accomplishing the requirements of owners
for new build properties. While cover through house builder expires, then it can
provide a feasible solution in order to continue protecting the home they love. The
aim is to enhance and sustain the reputation (Npa24:7, 2019).
At Npa24: 7, the company can work with customers for developing a bespoke
service that tailors company values and needs of consumers. Whether a customer
needs support related to out of hours then a company can help customers.
Consumer service advisors of the firm is particularly trained to practice the unique
diagnostic software ideas. It helps to develop home emergency issues as well as,
adhering to procedures (Npa24:7, 2019).
Consumers can talk to real, empathetic individuals who instruct them by a range of
self-help solutions in order to eliminate unnecessary dispositions. It also agrees for
deploying the nominated contractors. When for any reason, they are not obtainable,
then the firm has its own vetted specialists that perform for approved standards as
well as, call out rates in around clock (Npa24:7, 2019).
Products and Services
There are different products and services of Npa24: 7 such as business to business,
and customer services. Business to business entails housing association
housebuilder, and insurance services (Npa24:7, 2019).
Introduction to marketing management and strategic marketing planning (Theory)
Marketing management addresses marketing opportunities as well as, comes out to
a feasible approach in order to explore those opportunities in a profitable way. It
should execute marketing initiatives and assesses continuously about the
significance of the marketing mix. Marketing is the procedure in order to perform
things done in an organized and significant way (Sotelo and McGreal, 2016). The
aim of marketing management has efficient operation related to marketing practices.
Marketing management could smoothen the procedure for exchanging the

MARKETING MANAGEMENT 4
ownership of products and services from seller to purchaser. Marketing management
like all other fields of management contains functions about planning, organizing,
directing, coordinating, and controlling (Crosby, Devaney, Lizieri, and McAllister,
2018).
Strategic marketing planning
Strategic marketing planning could be entailed as a creative procedure in its own
right. Management and operations teams can make efforts for coming up and
execute practical marketing approaches that could guarantee a constant business
flow for the firm.
An effective marketing plan can permit a company entity for increasing its market
share that outcomes in generating more profits as well as, revenues. Since, firm
expands, then it can enjoy higher economies of scale as well as, fewer operational
expenses (Devaney and Scofield, 2015).
The strategic marketing planning procedure can connect to production engine for
consumption. The specifics associated with strategic marketing plan would vary
through business to business as well as, industry to industry. However, all plans can
entail different components such as company positioning, goals and strategies,
defined target market, market opportunities, and marketing budget (Keegan, 2017).
SWOT analysis of the company
Strengths
• Credible management team
• Artificial intelligence
• Omnichannel program
• Market expertise
• Underwriter relationships
• FCA authorized
• A number of competing suppliers
is relatively small (Keegan,
2017).
Weaknesses
Npa24:7 has only local presence as
compared to global availability.
The increasing availability associated
with online brand has constrained
growth (Haslam, et. al., 2015).