Marketing Strategy of Hindustan Unilever Ltd

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Added on 2019-10-31

Marketing Strategy of Hindustan Unilever Ltd

Added on 2019-10-31

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Marketing Management 1Table of ContentsIntroduction...................................................................................................................2Brief description of the organisation and industry........................................................35Cs of the organisation.................................................................................................5Company:..................................................................................................................5Customers:................................................................................................................6Collaborators:............................................................................................................6Competitors:..............................................................................................................6Context:.....................................................................................................................7Analysis of the methods applied for gathering information related to 5Cs...................9Developing marketing strategy...................................................................................10Developing marketing tactics......................................................................................12Conclusion..................................................................................................................13References.................................................................................................................14

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Marketing Management 2IntroductionThis report has been executed on the topic “Marketing Management” In which discussion will be made regarding the different aspects related to marketing strategy development. Marketing strategy is an important aspect which enhances the chances of success and growth of the business. Marketing strategy can be explainedas a foundation of the marketing plan of an organisation. Challenges are being facedby the organisations and for coping with these challenges, marketing strategies are adopted by the business. An organisation has been selected for the purpose of developing a better understanding of the different aspects of the marketing strategy development. Hindustan Unilever Ltd. has been selected for the execution of this report in a better manner. This report will discuss the brief description of the Hindustan Unilever Ltd. and the industry in which it is operating. The analysis will be done of the 5Cs of the Hindustan Unilever Ltd. along with the analysis of the manner in which information is gathered about the 5cs by Hindustan Unilever Ltd. This reportwill discuss the marketing strategy which will be used by Hindustan Unilever Ltd. marketing tactics will be developed in this report which supports the marketing strategy of Hindustan Unilever Ltd.Figure 1: Hindustan Unilever Ltd.Source: (Hindustan Unilever Ltd, 2017)

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Marketing Management 3Brief description of the organisation and industryHindustan Unilever Ltd is a public limited company which is operating in the consumer goods industry. It was founded in the year 1933 and its headquarter is located in Mumbai, India. Its parent company is Unilever. It is offering a wide range of products to its customers including food products, personal care products, water purifiers and cleaning agents. According to the data collected in the year 2014, it hasa strong employee base of around 18000 employees. The vision of Hindustan Unilever Ltd is to develop a better future by offering high-quality products or services for enhancing the experience of the customers. Sustainable growth strategy has been implemented by Hindustan Unilever Ltd. Focus of Hindustan Unilever Ltd is on reducing the adverse impact of its activities on the environment, enhancing the size of the business and enhancing the positive impact on the environment. Net sales of Hindustan Unilever Ltd for the financial year 2016-2017 was INR 33895 crores (Hindustan Unilever Ltd, 2017).Key priorities of Hindustan Unilever Ltd are providing a better future for the children, a healthier future for the different groups of the society and a confident future. Valueswhich are being followed by Hindustan Unilever Ltd include working with integrity, creating a positive impact, continuous commitment, working with others and setting aspirations. Principles adopted by Hindustan Unilever Ltd are complying with the law, standard of conduct, innovation, fair competition, the involvement of the community, the safety of the environment, business integrity and dealing with conflicts of interest. The mission of Unilever is to meet the everyday needs of the people by providing nutrition, hygiene and personal care products with high quality. Consumer goods industry is providing quality products related to food, packaged goods, clothing, automobiles, electronics and beverages (Hindustan Unilever Ltd, 2017). Consumer goods industry is connected to the other industries such as technology and manufacturing industries. Hindustan Unilever Ltd is one of the largest consumer goods company with a history of more than 80 years. Hindustan Unilever Ltd is having a large customer base and is focusing on enhancing the satisfaction level of the customers. Hindustan Unilever Ltd is operating different brands in different

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