Marketing Management.

Added on - 31 Oct 2019

Trusted by +2 million users,
assist thousands of students everyday
Showing pages 1 to 4 of 16 pages
Marketing ManagementMarketing management
Marketing Management1Table of ContentsIntroduction...................................................................................................................2Brief description of the organisation and industry........................................................35Cs of the organisation.................................................................................................5Company:..................................................................................................................5Customers:................................................................................................................6Collaborators:............................................................................................................6Competitors:..............................................................................................................6Context:.....................................................................................................................7Analysis of the methods applied for gathering information related to 5Cs...................9Developing marketing strategy...................................................................................10Developing marketing tactics......................................................................................12Conclusion..................................................................................................................13References.................................................................................................................14
Marketing Management2IntroductionThis report has been executed on the topic “Marketing Management” In whichdiscussion will be made regarding the different aspects related to marketing strategydevelopment. Marketing strategy is an important aspect which enhances thechances of success and growth of the business. Marketing strategy can be explainedas a foundation of the marketing plan of an organisation. Challenges are being facedby the organisations and for coping with these challenges, marketing strategies areadopted by the business. An organisation has been selected for the purpose ofdeveloping a better understanding of the different aspects of the marketing strategydevelopment. Hindustan Unilever Ltd. has been selected for the execution of thisreport in a better manner. This report will discuss the brief description of theHindustan Unilever Ltd. and the industry in which it is operating. The analysis will bedone of the 5Cs of the Hindustan Unilever Ltd. along with the analysis of the mannerin which information is gathered about the 5cs by Hindustan Unilever Ltd. This reportwill discuss the marketing strategy which will be used by Hindustan Unilever Ltd.marketing tactics will be developed in this report which supports the marketingstrategy of Hindustan Unilever Ltd.Figure 1: Hindustan Unilever Ltd.Source: (Hindustan Unilever Ltd, 2017)
Marketing Management3Brief description of the organisation and industryHindustan Unilever Ltd is a public limited company which is operating in theconsumer goods industry. It was founded in the year 1933 and its headquarter islocated in Mumbai, India. Its parent company is Unilever. It is offering a wide rangeof products to its customers including food products, personal care products, waterpurifiers and cleaning agents. According to the data collected in the year 2014, it hasa strong employee base of around 18000 employees. The vision of HindustanUnilever Ltd is to develop a better future by offering high-quality products or servicesfor enhancing the experience of the customers. Sustainable growth strategy hasbeen implemented by Hindustan Unilever Ltd. Focus of Hindustan Unilever Ltd is onreducing the adverse impact of its activities on the environment, enhancing the sizeof the business and enhancing the positive impact on the environment. Net sales ofHindustan Unilever Ltd for the financial year 2016-2017 wasINR 33895 crores(Hindustan Unilever Ltd, 2017).Key priorities of Hindustan Unilever Ltd are providing a better future for the children,a healthier future for the different groups of the society and a confident future. Valueswhich are being followed by Hindustan Unilever Ltd include working with integrity,creating a positive impact, continuous commitment, working with others and settingaspirations. Principles adopted by Hindustan Unilever Ltd are complying with thelaw, standard of conduct, innovation, fair competition, the involvement of thecommunity, the safety of the environment, business integrity and dealing withconflicts of interest. The mission of Unilever is to meet the everyday needs of thepeople by providing nutrition, hygiene and personal care products with high quality.Consumer goods industry is providing quality products related to food, packagedgoods, clothing, automobiles, electronics and beverages(Hindustan Unilever Ltd,2017).Consumer goods industry is connected to the other industries such as technologyand manufacturing industries. Hindustan Unilever Ltd is one of the largest consumergoods company with a history of more than 80 years. Hindustan Unilever Ltd ishaving a large customer base and is focusing on enhancing the satisfaction level ofthe customers. Hindustan Unilever Ltd is operating different brands in different
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document