Marketing Management Presentation

MARKETING MANAGEMENT

TABLE OF CONTENT
 INTRODUCTION
 Overview
 Analysis of competition
 Traditional advertisement
 Strategy development
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing management refers to the process in which company practically applies the
techniques and tools of marketing. It helps a company to determine the products or service
customers will buy and the type of strategy to be use for communicating with customers.
 Bigen Hong Kong is one of the top brand of hair colour. The brand is providing various
benefits to the customers.
 The presentation will outline market conditions, competitors that are using social media
channels, current traditional advertisement, strategy development etc.

Overview
 The hair colour market of Hong Kong has been developed due to the
growth in the development of the economy. Hair color products are
giving a new direction to cosmetics sector of Hong Kong.
 The companies in cosmetics market is nowadays focusing more on brand
and quality of the products.
 Nowadays, customers are becoming more and more aware regarding the
quality of skincare products.
 Bigen Hair color is a brand that is currently using traditional way of
giving advertisement on television for creating the awareness among
customers regarding the product and its benefits such as the product is
made with herbal ingredients etc.