Marketing Management Assignment 2

Assignment 2
Marketing Management

INTRODUCTION
Marketing is a process or set of actions
which are undertaken by a company for
promoting and enhancing the sales of a
product or service.
Effective marketing planning involves
recognition of customer demands and
fulfilling these through good quality
products and services.

MARKS AND SPENCER
Founded in 1884.
The organisation is
a brand icon in
clothe production
line.
Also deals in home
and luxury food
products.

1. Current Market Position
 M&S holds a strong position in both domestic and
international market.
 Holds a position of brand icon due to high quality
products and services.
 Diverse range of products is being sold by M&S.
 About 900 stores are present in all over the world
and 600 are present solely in UK.
 There are large numbers of brands produced by
the company which help in gaining customer share
through different mediums.