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Business Level Strategy for Ego Pharmaceuticals

   

Added on  2022-12-14

8 Pages1063 Words293 Views
Running head: MARKETING
Management Principles
Name of the Student:
Name of the University:
Author Note:
Business Level Strategy for Ego Pharmaceuticals_1
1MANAGEMENT
Executive Summary:
The report aims at providing an overview of Ego Pharmaceutical with a focus on the business
level strategy that the CEO might adopt. The report also discusses about the global strategy that
the pharmaceutical company currently pursues with a focus on the advantages and
disadvantages.
Business Level Strategy for Ego Pharmaceuticals_2
2MANAGEMENT
Table of Contents
1. a. Business Level Strategy that CEO of Ego Pharmaceuticals Should Adopt.............................3
1b.(i). Global Strategy Pursued by Ego Pharmaceuticals...............................................................4
(ii). Advantages and Disadvantages................................................................................................4
References:......................................................................................................................................6
Business Level Strategy for Ego Pharmaceuticals_3

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