Marketing Management: Qatar Airwayss
Added on 2019-12-18
17 Pages4819 Words183 Views
Marketing ManagementTable of content1
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IntroductionIn a competitive market, the business Qatar Airwayss try to increase their market shareas much as possible because the market share determines the Qatar Airways's existencepotential in the market. Therefore, the Qatar Airwayss try to achieve goodwill in the market toincrease their market share. To achieve the goodwill the Qatar Airwayss has to satisfy theircustomers by providing standard products and services. The Qatar Airwayss use somemarketing and promotion strategies to increase their market share in the market (Anker et al.2015). The Qatar Airwayss try to earn some value in the market by providing quality productsand services to the customers. The thesis statement of this assignment is the use of valuepropositions in the Qatar Airwayss to create discrimination with the other products and servicesin the market. Actually, the Qatar Airwayss make the discrimination with the other products inthe market by using some innovative marketing strategies, production process and businessstrategies this discrimination process is known as Value proposition (Covin et al. 2015). Identify the customer perceived value for the customers for a companyCustomer perceives valuation model so that it can broadly divided into three stage whichis as follows: The unidimensional conceptualization. Here customer mainly focus on the the quality price relationship which lead to understand the value of cognitive trade off between perception of quality sacrifice.Further the customer perceived value is the different betwixt the prospective customers evaluation of all the profit and cost of an contribution and the detected alternatives. Total customer value is known as the detected monetary value of the bundle which economic, functional and benefits to customer expect from the given market offering. On the other hand total customer value is known as the bundle of cost which consumer expect to incur in measureing as well as acquire and position of the given marketing contribution.3
The Qatar Airwayss create the value proposition by providing excellent quality productsand services to the customers at a best price. This is a promise to the customer made by theQatar Airwayss that the Qatar Airwayss are bound to deliver best quality products to thecustomer at best price (Bharadwaj et al. 2015). The Qatar Airwayss are developing the valueproposition by analyze the advantages, expenses and value that the product and services of theQatar Airwayss deliver to the customers. The value proposition also provides an opportunity tothe Qatar Airwayss to describe the reasons why the customers use the products and services ofthe Qatar Airwayss. The Qatar Airwayss also use the value proposition as a marketingstatement to convince the customers that the product and services provided by the QatarAirways is better than other similar products and services in the market (Covin et al. 2015). Customer perceived value of AirinessCreation of Value proposition: The processes followed by the Qatar Airwayss to createthe value proposition in the market are as follows:A) The Qatar Airwayss have to do a proper analysis about the demand pattern of thecustomers in the market and the Qatar Airwayss have to design the products according tothe requirements of the customers. The Qatar Airwayss also do analysis about the per4Illustration 1: Customer percived value
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