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Marketing Management - Hart's Bakery Assignment

   

Added on  2020-12-29

10 Pages2357 Words68 Views
Marketing Management Report andpresentation
Marketing Management - Hart's Bakery Assignment_1
Executive Summary From this report, we have covered thatAdaptation and standardisation of marketing mix such asproduct, price, place and promotion. We have discussed that Customer Based Brand EquityModel (CBBE) which includes Salience, Imagery, Reaction, Resonance. We have covered thatConcept of integrated Marketing Communication by Hart's Bakery in Romania. We havediscussed that different methods of integrated marketing communication includes SituationalAnalysis, Target market, Marketing Mix by selected company. Furthermore, report have coveredthat Measurement of success of marketing such as Sales target, Market Share, Profitability,Return on Investment by chosen organization who wants to expand their business in Romania.
Marketing Management - Hart's Bakery Assignment_2
Table of ContentsINTRODUCTION...........................................................................................................................4MAIN BODY ..................................................................................................................................4Adaptation and standardisation of marketing mix ......................................................................4Customer Based Brand Equity Model (CBBE)...........................................................................5Concept of integrated Marketing Communication and different methods .................................6Measurement of success of marketing ........................................................................................7CONCLUSION ...............................................................................................................................7REFERENCES ...............................................................................................................................9
Marketing Management - Hart's Bakery Assignment_3

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