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Marketing Management - Assignment

   

Added on  2021-05-31

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Running head: MARKETING MANAGEMENT1Marketing ManagementStudent’ s nameInstitution AffiliationDate
Marketing Management - Assignment_1

MARKETING MANAGEMENT2Executive summaryVolkswagen is a manufacturer of cars whose name literally means, People’s cars and is a German name. The founder, Porsche established the company in 1930 when he began designing affordable cars that could be afforded by the average man[ CITATION Bha18 \l 1033 ]. The first prototype vehicle was known as KdF-Wagen. Since then the company has expanded its scale of operations and is ranked as a global manufacturer of fantastic products, one most successful brand being Passat. Toyota Motor began its operations in 1937 and is the biggest manufacturer of automobiles in the world and has many plants located in various parts of the world[ CITATION Bha181 \l 1033 ]. The headquarters of Toyota is located in Japan and has been categorized as the most successful and profitable car venture. Australia is one of the counties that has played a significant role in the growth and development of Toyota. The value proposition can be identified as the promise rendered to deliver the desired value. It is the major reason why a prospect should purchase a particular product. The value proposition, in brief, entails explaining how a specific product solves the problems encountered by a particular consumer or helps in improving the situation. Also, it informs the ideal client whythey should purchase from you and not from the incumbent rival.In this report, a comparison between two brands that is Toyota Yaris and a Passat is entailed in determining consumer decision to change preference from one product to another. Peter, a consumer in this excerpt, initially decided to purchase Toyota Yaris. However, when presented with a Passat and its impressive features there is no doubt that Peter will go for the Passat.
Marketing Management - Assignment_2

MARKETING MANAGEMENT3Companies are therefore tasked with the burden of developing their marketing mix strategies so that they can attract and lure their customers to buying their products. This is where the knowledge and the concept of value proposition come handy.
Marketing Management - Assignment_3

MARKETING MANAGEMENT4Table of ContentsIntroductionValue proportion of PassatJustificationMarketing mix of PassatValue proposition of Toyota YarisJustificationMarketing mix of Toyota YarisConclusion
Marketing Management - Assignment_4

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