MARKETING MANAGEMENT.

MARKETING
MANAGEMENT
SRI LANKA TELECOM PLC

INTRODUCTION TO SRI LANKA
TELECOM PLC
• Sri Lanka telecom plc. is a telecommunications services provider in Sri Lanka
• The organization provide services to domestic households and the corporate
sectors including propositions like fixed and wireless telephony, internet
access and it services
• Innovation in the line of product and service offerings strengthened the
market position of the venture

INTRODUCTION TO THE CONCEPT OF
MARKETING
The concepts of marketing are segregated into five different definitions
• Production concept
• Product concept
• Selling concept
• Marketing concept
• Societal marketing concept

INTRODUCTION TO THE CONCEPT OF
MARKETING