Marketing & Management Samsung Report 2022

Running Head: MARKETING & MANAGEMENT
0
Marketing &
Management
(Student Name)

MARKETING & MANAGEMENT 1
Table of Contents
Introduction......................................................................................................................................2
Background of Samsung..................................................................................................................2
Examples of Marketing Process...................................................................................................2
Competitive Advantage................................................................................................................2
Background of Apple.......................................................................................................................2
Examples of Marketing Process...................................................................................................3
Competitive Advantage................................................................................................................3
Marketing related success of Samsung and Apple..........................................................................3
Sustained Marketing Process...........................................................................................................4
Samsung.......................................................................................................................................4
Apple Inc......................................................................................................................................4
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

MARKETING & MANAGEMENT 2
Introduction
Marketing play a vital role in the business. It is the exchange system that fulfills the requirement
and wants of the individual. Marketing is considered as the reason of aching success of the
organization in an effective manner (Homburg, Jozic and Kuehnl, 2017). It plays a key role in
the sales of most goods as well as services. It is one of the effective tools to spread awareness
about the product in an effective manner. In the recent scenario, most of the leading company’s
has adopted effective marketing strategy to grow and survive in the competitive market. The
marketing is the tool to reach out maximum number of people in a limited period of time (Baker,
2016). The leading companies such as Samsung and Apple have also adopted effective
marketing strategy in its business that made the possible to grow in the market and can able to
compete with each other (Wu and Vasquez-Parraga, 2016).
In the following report there will be detailed analysis of the competitive advantage of both
companies Samsung and Apple that made them leading in the market and the sustainability
strategies that they have adopted that made them unique in the market
Background of Samsung
Samsung is the South Korean multinational electronics company with its headquartering at
Samsung city, Seoul. The company was founded in the year 1938. Samsung is the international
leader in semiconductor, telecommunication, convergence technologies as well as digital media.
In the year 2018, the total revenue of the company is approximately KRW 59.27 trillion which is
one of the biggest achievements for the company. The company employed more than 300000
employees across 46 countries in the world the company more strong (Rani et al., 2016).
Examples of Marketing Process
The company has adopted effective marketing process and strategy to run its business. Its target
several market segment as well as design separates offer for each for example Samsung target
teenagers or young generation for Samsung Galaxy S due to the reason the smartphone is gentle
with innovative and smooth curve that attract such range of consumers efficiently. Secondly, it
target aged people for smart TV (Iblasi, Bader and Al-Qreini, 2016).