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Strategic Marketing Management Assignment :Skycart

   

Added on  2021-04-24

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Running head: MANAGEMENT Strategic Marketing ManagementName of the Student:Name of the University:Author’s Note:
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2MANAGEMENT Executive SummaryThis report deals with the PESTEL analysis in the context of Canada. However, Skycart wants todevelop a joint manufacturing with Drone Delivery Canada Corp. However, it has been receivedthat stable political condition of Canada will be beneficial for Skycart however; inconsistency ofthe policy may hamper the business process of Skycart. On the other hand, the economy ofCanada is good for developing a foreign direct investment in this country. Therefore, breach ofthe confidentially may occur in the context of Skycart while using internet for their business. It isimportant to use specific persons to access all information as it will maintain the security of theinformation. On the other hand, reduction of high operation cost and legal compliance will beeffective for Skycart to carry out a problem free business operation in Canada market.
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3MANAGEMENT Table of Contents1.0 Introduction................................................................................................................................41.1 Literature Review......................................................................................................................41.2 Theoretical and conceptual perspectives of PESTEL................................................................41.3 PESTEL as the strategic marketing tool....................................................................................51.4 Discussion of the PESTEL factors that Skycart needs to be considered while entering intoCanadian drone industry..................................................................................................................71.5 Recommendations......................................................................................................................91.6 Conclusion...............................................................................................................................10References......................................................................................................................................11
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4MANAGEMENT 1.0 Introduction Drones are the examples of emerging technology. This is called Unmanned aerial vehicletechnology or UAV. This is used to increase maneuverability and reduce weight. In the recentyear's application of drones has been increasing rapidly (Kim et al. 2018). This technology isapplied to rescue people from any dangerous condition.Apart from this drones are used forresearch, aerial photography, and inspection and keeping security. Skycart is a dronemanufacturing company and going to establish a joint venture business with Drone DeliveryCanada Corp, which is a Canada based drone manufacturing organization. This study deals withthe PESTEL analysis in the context of Canada where Skycart is going to start dronemanufacturing business.1.1 Literature Review1.2 Theoretical and conceptual perspectives of PESTELPESTEL refers to political, economic, social, technological, legal and environmentalfactors in the context of any business. PESTEL analysis highlights the external environment of abusiness. In order to get an entry in a new market or in a new country, it is crucial for anybusiness organization to make an analysis of each external factor. However, in any country, thereis a regulatory restriction, specific economic condition, social condition and technologicaladvancement. Those external factors have a great impact on a business while going to introducea business in a specific country (Moss et al. 2016). Hence, PESTEL analysis is helpful for anorganization to measure the political, social, economic and technological condition of a countrythat may affect their business. Every business organization looks for a country that is not probed
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