Marketing Management Strategy for Metcash

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
Name of the Student
Name of the University
Author Note

1MARKETING MANAGEMENT
Executive Summary
The given report will be discussing the different aspects with respect to the operational
management of the Australian wholesale company Metcash. The company has been in operation
since a long time and needs to revise its strategy in order to be able to achieve success in the
given domain. The report has divided the different components under different issues. Each issue
has been discussed in relevance with theoretical as well as practical examples. The suggested
Marketing Management strategy has been provided at the end followed by a conclusion which
summarizes the report.

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Table of Contents
Introduction......................................................................................................................................3
Issue 1..............................................................................................................................................3
Issue 2..............................................................................................................................................5
Issue 3..............................................................................................................................................7
Issue 4..............................................................................................................................................9
Segment number 1: Local retailers..............................................................................................9
Segment number 2: Customers..................................................................................................10
Segment number 3: National retailers.......................................................................................11
Segment number 4: Restaurants and Cafes...............................................................................11
Issue 5............................................................................................................................................12
Conclusion.....................................................................................................................................15
References......................................................................................................................................16

3MARKETING MANAGEMENT
Introduction
The Australian Retail segment is captured by a large number of competitors, each of
them aiming to gain their market share. However, there exists cut throat competition and several
companies fail to make their operations successful. The given report will be discussing the
different aspects of the chosen company Metcash which is an Australian wholesale company.
The report will discuss the issues systematically and will provide recommendations for the same.
Issue 1
The Metcash is a leading Australian company involved in the retail as well as the
wholesale sector. The business is involved in a leading wholesale distribution and marketing
context and incurred a sales of more than $14 billion in 2017 (Metcash | Australia’s leading
wholesale distribution and marketing company. 2018). The retail company has been in the
industry for a long period of time and is 4th in succession after Woolworths, Coles and ALDI.
The company has a strategic approach towards the activities and for this purpose, it ensures that
all its activities are vital to the concept of sustainability and that the company maximizes its
offerings. The company aims to promote local communities by providing merchandising,
operational and other related marketing support across their various pillars like food and liquor.
The company provides the following offerings and products .The Company has divided its
operations into the major pillars like that of:
Food