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Marketing Management Assignment - Solved

   

Added on  2020-12-10

14 Pages3416 Words143 Views
Marketing management

Table of ContentsExecutive summary .................................................................1INTRODUCTION...........................................................................................................................2Task .................................................................................................................................................2Investment of organizations in marketing communication campaign.........................................2Segmentation, targeting and positioning. ....................................................................................2Comparative critical analysis of all campaign. ...........................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

Executive summary This report was covered different types of campaign that conduct by woodland, Nike andpuma. These organization has main purpose behind conduct campaign that increase sale andprofit through aware customers about new shoes and purpose of launched these types of shoes soWoodland conduct campaign of 'adventure' brand because it main purpose through this that itproduce rough and tough shoes that useful for outdoor.Nike conduct campaign of football shoesso through this campaign known as legend of marketing communication. It main objective issales of sports shoes special football shoes and increase profit because it communicate to peoplesthrough this campaign and invest much more money. Puma launch latest campaign that laudsevery women journey of individual excellence and in this campaign it celebrate fearless womenthat aim is personal achievement. This campaign includes many ambassador for teams up withfitness.1

INTRODUCTIONMarketing management is a process that helps in develop and improve strategies. Itincludes product, services, advertisement, promotions and sales. All these process helps in fulfillcustomers needs for provide satisfaction. Management of marketing has main objectives achievetarget and achieve organizational goal (Olson, 2018). It also understand needs and wants ofcustomers and provide goods and services according to their needs. So this management makeplan and strategy for do work in effective manner. This report will be cover investment inmarketing communication, segmentation, targeting and positioning model, overview of threechosen company.Task Investment of organizations in marketing communication campaign.Woodland conduct campaign of 'adventure' brand because it main purpose through thisthat it produce rough and tough shoes that useful for outdoor. It give information to peoples thatthis shoes is long lasting for adventure so this campaign is conduct for increase sale and profit.Nike conduct campaign of football shoes so through this campaign known as legend ofmarketing communication. It main objective is sales of sports shoes special football shoes andincrease profit because it communicate to peoples through this campaign and invest much moremoney. Advertisement of this campaign download by many customers and share at large level. Puma launch latest campaign that lauds every women journey of individual excellenceand in this campaign it celebrate fearless women that aim is personal achievement. Thiscampaign includes many ambassador for teams up with fitness. So through this campaignwomen ambassador advertise about shoes of different types according to sports, fashionable andcomfortable (Villeneuve and Pasquier, 2017). Segmentation, targeting and positioning. Organizations invest in marketing campaign for promote their product like shoes so it use manydifferent types of media like television, social media, technology and internet. It invest incommunication and promote their products through effective advertisement.WOODLAND The company woodland deals is the maker of outdoor shoes and apparels for the sportspersons. The woodland is very popular brand and having many stores in the different cities of thecountry. While being a sports apparel, sports shoes and sports equipment manufactures company2

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