Assignment on Marketing Theories : Case Study
Added on 2020-06-03
9 Pages2635 Words46 Views
MARKETINGMANAGEMENT
Table of ContentsSECTION 1......................................................................................................................................1INTRODUCTION.......................................................................................................................1SECTION 2......................................................................................................................................1SECTION 3......................................................................................................................................2SECTION 4......................................................................................................................................4SECTION 5......................................................................................................................................5RECOMMENDATION..............................................................................................................5CONCLUSION...........................................................................................................................6REFERENCES................................................................................................................................7
SECTION 1INTRODUCTIONMarketing management is an art of adopting target markets and getting customers bycreating valuable products for them. It is the process of determining as well as producing goodsand services which can meet needs and wants of buyers. In business organisations, it givesattention towards practical applications and methods with are used in promoting merchandise ofthe company (Peter and Donnelly, 2011). The present report is a case study of Omani PersonalComputer market; it deals in . In this assignment there will be discussion on various marketingtheories. In digital market, there are some issues faced by business entities, such as – consumerbehaviour, brand recognition, acceptance and positioning are also going to be described below.There will be describe critically evaluation of these issues are also explained in thisdocumentation. It also includes an analysis of marketing mix of digital market and its impactupon sales as well as profits of the company. SECTION 2In today's dynamic environment, there are many issues and challenges faced by digitalmarketing companies. Because it is an industry that is rapidly changes. Digital marketing is anew method of merchandising that renders new opportunities to firms as they can do theirbusinesses in competitive market. Now people, also want to work with upgraded and newtechnologies. But there are some major of this market, such as- customers behaviour orperception, brand recognition, competition and positioning. Along with this, as we know thatconsumers buying behaviour is changed day by day, they are spending too much in order toadopt new technologies and inventions (Leonidou and Leonidou, 2011). With the help ofinternet, consumers also get more aware about the uses and advantage of adopting informationtechnology. In past, if a company set some goals and objectives with customers; it is hard toachieve them. Because technology has changed and buyers are also raised their exceptions. Forinstance- as a business, the organisation have to develop its production methods and tools. Apartfrom this, in these days there are many competitors which impact upon growth and success oncomputer software companies, for example- AFI infotech is a software solution company ofOman. As it face various challenges and issues in competitive market, like – if rivals offerproducts on lowers to the customers so that the marketing strategy of the firm will go on stress.I
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