BACKGROUND / INTRODUCTION
In your role as the Marketing Manager in a stated organisation of your choice, you are required to complete the following business report that has been requested by your Managing Director:
TASKS
Assignment One:
An individual written report consisting of a maximum 3000 words addressing the key Marketing Management tasks in relation to your chosen organisation detailed below in Assignment One:
1. A critical examination of your chosen organisation`s internal organisational environment and its external market environment, which have a direct impact on the performance of the Marketing function.
2. Undertake a Market Positioning analysis for your chosen organisation, explaining the Market Research that was necessary in this undertaking.
3. Critically evaluate the potential application of the SPACE Matrix in order to determine the organisation`s future Marketing strategies for your chosen organisation.
4. A critical discussion of your chosen organisatio
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