Marketing Management Report: Holistic, Integrated, and More

This report delves into the core concepts of marketing management, exploring its pervasive nature and significance in organizational decision-making. It examines the importance of strategic planning and provides definitions of key marketing approaches, including holistic, integrated, internal, performance, and relationship marketing, with real-world examples. The report further analyzes the role of marketing management in leading market strategies and discusses the components and importance of a marketing information system and marketing intelligence. Key ingredients for effective marketing strategies are identified, alongside an examination of the relationships between product, production, selling, marketing, and societal marketing from a management perspective. Finally, the report addresses the planning of effective target marketing strategies for a firm.

Marketing Management

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
1. Marketing is everywhere. What does it mean? clarify the implication taking a practical
examples .........................................................................................................................................3
2. “Good marketing is not in accident, but a result of careful planning and exclusion”. Put your
explanation to the statement taking yourself as a marketing manager of a given organization......3
3. Define Holistic marketing, Integrated marketing, Internal marketing, Performance marketing,
Relationship marketing ...................................................................................................................4
4. What makes a marketing management the marketing leader? Justify with practical example.. .5
5. Marketing Information System and discussion on what are involved in Marketing intelligence
system. Discussing importance of marketing intelligence...............................................................5
6. Key ingredient of marketing management process are insightful, creative marketing strategies
and plan that can guide marketing activities....................................................................................6
7. Relationship between product, production, selling, marketing and societal marketing from the
marketing management philosophy perspective..............................................................................7
8. Assuming as a marketing manager of a firm and you may planned to have an effective target
marketing. In this regard, what may you do to have an effective target marketing for your firm...7
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................9

INTRODUCTION
Marketing management is the art of chose target market with understand the need and wants
of customer. It is management between company and customers. Marketing is defined as the
management process in which an organisation has to meet with needs of customer and work for
customer satisfaction and to manage all that things is called marketing management. It is the
process used to determine the products and services in which the customer have interest. This file
will include all concepts of marketing and clarifying that the marketing is everywhere. Performance
marketing, internal marketing, integrated marketing and other concepts(Kireev and et.al., 2016).
MAIN BODY
1. Marketing is everywhere. What does it mean? clarify the implication taking a practical examples
It is the right concept that marketing is everywhere, is a philosophy. Every decision which
make by an organisation is related to the marketing. Every time a company represent the marketing
department. A product is everything for the company and marketing is the process of being people
aware about the product. If a company wants to sell its product then marketing is necessary for
make people aware about the product that the product markets existence in the market. Same in the
service case, if someone wants to provide better service to the customers then they have to provide
them better service and it is called-service marketing(Järvinen and Karjaluoto, 2015).
For example there is a tea stall and a big company. Both have to do marketing to sales its product. If
the tea Staller wants to sell the tea and increase the customer then at first that tea stall has to do
service marketing and it is in form of communication. It is very important thing attract its customers
and if the behaviour of them at that place is good then it attracts to the customers. Other side a big
company which also want to sell its product and increasing customer then have to applied both
service and product marketing. At first it has to do product marketing so the customers aware about
that particular product and after this it has to go through service marketing because people want
good service and better service quality for their satisfaction.
2. “Good marketing is not in accident, but a result of careful planning and exclusion”. Put your
explanation to the statement taking yourself as a marketing manager of a given organization.
It is right and true statement that good marketing is a result of effective and careful planning.
Without planning the marketing will not work in well manner. A good marketing includes better
planning for sales, production, use of technologies and making objectives according to the vision.

Marketing is the concept where organisation has to use all the strategies to develop the organisation
and increase the sells. A good marketing concept applies research and strategies in the market to
know about the situation of the organisation in the market(Icha and Agwu, 2015). If an organisation
do not know about the needs and wants of the customers then it is not easy to make the marketing
plan because without knowing that what the people want, how to execute the plan. At first apply
research in the market to know about the situation of that brand and value of brand to know how
many people like that brand and why.
For example here is the organisation Marks&Spencer and for better marketing they can use all that
strategies and research process which from they know about the customers wants and needs so it
can apply better strategies in the market to sell the product because a good marketing plan includes
sells, execution, selling etc.
3. Define Holistic marketing, Integrated marketing, Internal marketing, Performance marketing,
Relationship marketing
Holistic marketing- It is the concept to develop the marketing concept. Design and implementation
of different marketing strategies, planning and activities. It is the philosophy which considers all the
part of the business in it.
For example Marks&Spencer. The products and service make positioning in the mind of customers.
Customers are happy with its product and its service. It provides polite service to its customers and
it is good for the customers. It is an example of holistic marketing.
Integrated marketing- Inter grated marketing is the concept with considering better experience
for the customer. Each branding method presented a similar style in which the brand gives ultimate
message(Stacey and Wilson, 2014).
For example Marks&Spencer exist with simple strategy of branding. Modern products with faster
works, make advantage in competitive world. The products are easily available to the nearby stores.
Performance marketing- Performance marketing is the way in which the marketing companies or
an advertiser paid for a particular aid. Price is depends on the performance of that aid.
For example recently Marks&Spencer clothing and home marketing team has launched digital
marketing in which they paid for the advertisement to the marketing companies.
Internal marketing- Internal marketing is the process in which the promotion of the products and
services done within the organisation. Its purpose is to increase employee engagement with the
companies' goal.
For example Marks&Spencer also use internal marketing of the products and services to aware

employees about the goals and objectives of the company.
Relationship marketing - It is the process in which the organisation increase relations with the
customers and to increase their loyalty. In it an organisation more focuses on the customers because
it is long termed strategy.
For example marketing team of Marks&Spencer meet with the customers to know about their
reviews and feedback and it makes customer loyalty towards the brand.
4. What makes a marketing management the marketing leader? Justify with practical example.
The marketing management is the process in which the marketer manage al the departments
include and linked with the marking. Marketing management considers sells, promotion and
advertisement, making strategies for sale and marketing etc. This all things done by the marketing
management and it makes them marketing leader because manage the marketing is difficult task for
the marketer and after manage all this they have capabilities to being a market leader because they
know all thing about the market and this thing give them strength to lead the organisations' strategy
in the competitive world(Chen and Wu, 2016).
For example the marketing management of Marks&Spencer is comfortable with the whole market
because it has a wide area approach. Marketing management of it on different places plays role as
market leader because of quality of identify person, place, ideas, information etc. This thing made
them marketing leader.
5. Marketing Information System and discussion on what are involved in Marketing intelligence
system. Discussing importance of marketing intelligence.
Marketing information system
Marketing information system also known as management information system that is MIS
(Piercy and Evans, 2014). It has been designed in order support market decision making. Further, it
has also been designed as a system in which data of marketing is been gathered in formal way. This
data is therefore stored, analysed and distributed to managers. In addition to this, it is permanent
arrangement in terms of regular availability of relevant, reliable and timely information so that the
company can make marketing decisions accordingly.
Involvement in marketing intelligence system
There are four components which is being involved in marketing intelligence system that

has been described as per below context-
 Internal record- internal records are those report on which marketing manager of cited
company relies on. This report provides data related to customers orders, sales, price levels,
cost, receivables and payables. This record plays essential role as a source of information for
sales analysis, profit margins etc.
 Sales force- Sales force are those representative that are basically trained in order to pick
information and later send that information to concerned manager. Further, they have ability
of spotting and reporting new developments.
 External networking- managers of a particular company attend trade shows, read published
report that is done by competitors, talk to employees and also try to analyse new stories
related to competitors.
 Published data- The organisation may take advantage of the data resources realted to
government thus, information is being purchased from professional research agencies that
includes IMRB or A.C.
Importance of marketing intelligence system.
The term marketing intelligence is being referred to as everyday information which is
relevant and is gathered and analysed mainly to make decision in accurate and confident manner
(Laudon and Laudon, 2016). This decision making is done in order to determine market
opportunity, market penetration strategy and also to identify market development metrics. Thus,
importance of marketing intelligence has been discussed as per below context-
 It helps in understanding and identifying needs and wants of customers.
 It helps in monitoring marketing environment and trends in market.
 It leads in making sound future decisions.
 It helps in formulating marketing and strategic development plans.
 It facilitates coordination of activities with a special marketing department.
 It also helps in cost reduction and also in saving time and reducing wastage.
6. Key ingredient of marketing management process are insightful, creative marketing strategies
and plan that can guide marketing activities.
There is a requirement of blend of discipline and flexibility in order to develop right
marketing strategy over the time (Shankaranarayanan, Even and Berger, 2015). Therefore,
organisations have to stick to a particular strategy and look after the improvement accordingly. They
must also try to develop strategies for range of products and services in a particular company. In
order to create more customer value, the company has to develop marketing strategy as follows-
 Analyse business- they will have to first analyse their business and also internal and external

factors that may affect business to a great extent. They must also try to identify strengths,
weakness of a team, business, products and also of services.
 Analyse market- the cited company must analyse market after business. This identification
includes size, growth expectations and also behaviour of customers in buying and spending.
 Identifying customers- later the company must try top identify target customer and segment
it accordingly. They must try to attract the customers accordingly by satisfying their needs
and wants accordingly.
These strategies will help the company to attract and pull large group of customers and
achieve high profitability and long term success.
7. Relationship between product, production, selling, marketing and societal marketing from the
marketing management philosophy perspective
 Production concept- some companies think of reducing cost of goods and services. And
applying the philosophy they try to put all marketing efforts in order to reduce cost of
production. And it is possible if demand exceeds supply.
 Product- if any company believes in this philosophy, it can easily attract large number of
customers. In this philosophy marketing efforts are directed in order to increase product
quality.
 Selling- in this marketing efforts are directed towards educating customers in terms of a
particular product. In this idea, one can sell anything to customers.
 Marketing- this type of philosophy makes ones mind think that success can be achieved only
through customer satisfaction. This concept helps in earning long term profit.
 Societal marketing- this concept gives importance to both customer satisfaction and
consumer welfare. Thus, marketing efforts are directed in such way that they result in
positive way towards customer satisfaction and consumer welfare.
8. Assuming as a marketing manager of a firm and you may planned to have an effective target
marketing. In this regard, what may you do to have an effective target marketing for your firm
As a marketing manager, I will have to plan my marketing strategy in positive way that may
help me in attracting large number customers towards my brand of M&S (Martell, 2018).
 I will try to identify what is being driven in a market that can help me to achieve success and
accordingly market my products or services.
 I will try to know who the customers are for my brand. This will help me in promoting
products and services of M&S accordingly.
 I will also have to ensure that I track and adjust in real time.

 I will also make sure that promotion of those products are done on social media. As today's
generation is mostly depends on internet and social media for their day to day activities.
CONCLUSION
From the above report, it has been concluded that, marketing plays very important role in
order to make people aware of the products and services and also in attracting large number of
customers towards the brand. Further, marketing information system is essential in a company as it
helps in gathering data and further distributed to marketing manager so that they can use it in their
marketing strategies.

REFERENCES
Books and Journal
Piercy, N. and Evans, M., 2014. Managing marketing information (rle marketing). Routledge.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education India.
Shankaranarayanan, G., Even, A. and Berger, P.D., 2015. A decision-analysis approach to optimize
marketing information-system configurations under uncertainty. Journal of Marketing
Analytics. 3(1). pp.14-37.
Martell, D.A., 2018. Marketing Information and New Technology. In Management Information
Systems: The Technology Challenge (pp. 161-181). Routledge.
Calder, B.J., Malthouse, E.C. and Maslowska, E., 2016. Brand marketing, big data and social
innovation as future research directions for engagement. Journal of Marketing
Management.32(5-6).pp.579-585.
Chen, J.H. and Wu, S.I., 2016. The impact of customer relationship management and internal
marketing on business performance: a comparison of lodging industries. Total Quality
Management & Business Excellence.27(1-2). pp.17-33.
Stacey, N. and Wilson, A., 2014. Industrial Marketing Research (RLE Marketing): Management
and Technique. Routledge.
Eastman and et.al., 2015. Marketing management.
Icha, O. and Agwu, E., 2015. Effectiveness of social media networks as a strategic tool for
organizational marketing management.
Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing performance
measurement. Industrial Marketing Management.50. pp.117-127.
Kireev and et.al., 2016. Marketing management as the realization process of research, production
and sale activity of the enterprise. International Review of Management and Marketing.6(6S).
pp.228-234.