Marketing Management.

Added on - 21 Sep 2019

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MARKETING MANAGEMENTNameSubmitted toDateTable of ContentsMarket Analysis and Sales Development of Cadbury..................................................................................2
Background..................................................................................................................................................2Aim of the study..........................................................................................................................................2Research questions......................................................................................................................................2Research objectives.....................................................................................................................................3Literature Review........................................................................................................................................3Research design...........................................................................................................................................4Data collection.............................................................................................................................................41. Semi-structure.................................................................................................................................42.Group interviews.............................................................................................................................4Data analysis................................................................................................................................................5Resources....................................................................................................................................................5Equipment...................................................................................................................................................5Finance........................................................................................................................................................5Data access..................................................................................................................................................5References...................................................................................................................................................6
Market Analysis and Sales Development of Cadbury.BackgroundCadbury is a British multinational confectionery company which was founded in 1824 inBirmingham, United Kingdom. The company is recognized as one of the leading brand of fineconfectionery products such as bournville biscuits, caramel biscuits, chocolate chunk cookies,cookies choc chip, crunchie biscuits,dairy milkbiscuits, and pretzels representing thecompetitive advantage in the marketing strategy of Cadburyas well as the dedication of thecompany towards excellence.Aim of the studyThe aim of the research is to analyze the United States market of Cadbury and find the size of theretail network of Cadbury. The customer responses towards Cadbury would be inquired so as toget acknowledgement through their willingness to purchase and use Cadbury products in the US.Therefore, the demand of the products, whether it is occasional & situational would be analyzedin this project so as to fulfill the business objectives and sales development of the company(Agarwal and Thiel, 2014). Therefore, the information must be gathered and shared with themarket analysis and R&D department so as to excel the process of assessing, finding andselecting better and innovative ideas for the company.Research questions1.What is the present marketing strategy and sales growth of the company?2.What are the competitive advantage of the company as compared to its rivals?3.What are the strategies adopted by the company for increasing its sales volume?
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