Marketing Management: Achieving Objectives through Marketing Mix Plan

Marketing Management

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Marketing TOWS in context to Aldi and explanation of marketing audits...............................................3
Three Marketing objectives for marketing campaign of “Expressing Ourselves”....................................6
Marketing mix plan which is to be undertaken for achieving objectives over the period of 12 months. 7
Proposals related to the ways Aldi could improve customer service levels as part of the marketing
campaign...............................................................................................................................................10
CONCLUSION.............................................................................................................................................11
REFERENCES..............................................................................................................................................13

INTRODUCTION
Marketing management is described as organizational field that emphases towards suitable
implementation of marketing procedures and orientation within company together side direction
of activities of promotion. With effective advertising and marketing direction, businesses
launching their brand new offerings, and increasing production for current services and products.
Along with develop ways of transport with communicating, and reduce prices related to
distribution and sales (Baker and Saren, 2016). This report has been based on, Aldi that can be
owned by the German family. They are operating super market chain that formulates practices in
retail industry. This market was established by Karl along with Theo Albrecht in 1913 at
Germany. It has been dealing into major commodities like household essentials along with
grocery. The director of super market prepares a plan to move an intensive marketing campaign
with the name of “Expressing Ourselves” that can start from May 01, 2020 to April 30, 2021. In
this report comprises of important tasks in which consist of TOWS for the business, main
objectives that are set for the campaign. Along with marketing mix plan which is proposed on
the ways that can enhance their customer service and achieve all the set objectives as part of
campaign.
MAIN BODY
Marketing TOWS in context to Aldi and explanation of marketing audits
In advertising, TOWS evaluation is utilized as strategic preparation tool that adds real
worth to company and help in carrying the preparation farther. It actively seeks fitting internal
organizational things which are strength and flaws to outside environment factors which can be
chances and dangers for discovering relevant strategic options that can be chased by thing.
Alongside that, it that the research empowers in fitting enterprise internal advantages with
outside chances for growing plans that includes huge success abilities. But, promotion audit is
exactly about entirely reviewing plans, assignment, goals, strategies, methods and present
techniques of promotion hat have been implemented by way of company. By employing
advertisements audit, managers of Aldi investigations, evaluates, interprets and restrain external
and internal advertising environment for discovering areas which suffer with issues and chances
therefore that plan of activity is advocated promptly to raise marketing operation.