Marketing Management for Unilever's Health Supplements

Marketing management
Unilever

Abstract
Marketing management is the practical application of marketing methods, techniques and
orientation as well. Marketing Management is the procedure of controlling all the aspects of
the marketing such as setting goals and taking decisions regarding a product and its
promotion in the market. The report will analyse the health supplements of Unilever for its
re-marketing. Marketing management helps in identifying the opportunities and reaching out
with an appropriate strategies to explore these opportunities profitability. The marketing
programme and evaluation of effectiveness of marketing mix. Various recommendations to
enhance marketing mix will be provided.

Table of Contents
Introduction...........................................................................................................................................3
Overview of organization..................................................................................................................3
Marketing mix: 4 Ps..........................................................................................................................4
Recommendations for improving marketing mix:.............................................................................6
Evaluating the competitive organizational environment in order to analyse the opportunities and
threats that affects the Unilever.........................................................................................................7
Methods of improving the branding and reputation of the Unilever company.................................10
Conclusion:..........................................................................................................................................11
REFERENCES........................................................................................................................................11

Introduction
Marketing refers to the activities which are involved in creating, designing, delivering
and communicating the offering which have value for the customers, partners, society or
other shareholders. Marketing management on the other hand refers to the process in which
goods, services or ideas are planned, executed, promoted and distributed to attain the
organizational goals. The process of marketing management is based on the idea of exchange
by the government (Deepak and Jeyakumar, 2019). The report will aim to analyse the
competitive environment analysis of Unilever, its marketing mix and environmental analysis
as well. It will also provide some recommendations to improving its branding and enhancing
the reputation of product as well.
Overview of organization
Unilever PLC is a British multinational company which is based in United Kingdom.
The company offers various brands under it. Major segments of its products involve beauty
and personal care, home care and food and refreshment segment. Under these segments it
offer a number of products and product ranges. The company have pledged to reduce the
plastic use and it have stopped testing on animals for its beauty products.
1. Mission: The mission of Unilever is to be able to add vitality into the lives of
its customers and other stakeholders (Unilever. 2021). It wants to meet the
needs of consumers for personal care, hygiene and nutrition through its brands
which helps people to look good, get more out of life and feel good too.
Simply, it wants to attain customer satisfaction to the highest.
2. Vision: Unilever’s vision is to create sustainable living a commonplace for all
of its customers. It believes that is the best long term way through which its
business can grow.
3. Values: The values of Unilever involves respect, responsibility, pioneering
and integrity as well.
4. Objectives: The company have three major objectives:
 Helping people to enhance their health and well-being.
 Improving livelihood of people in supply chain
 Reducing environmental footprint of its products.