MCOM4040 Marketing and Communications

   

Added on  2020-04-13

17 Pages3806 Words108 Views
Running head: MARKETING MANAGEMENT Marketing ManagementName of the StudentName of the UniversityAuthor note
MCOM4040 Marketing and Communications_1
MARKETING MANAGEMENT 1Executive Summary The report has helped in analyzing and understanding the different functions performed bySubway. Furthermore, this has been seen that the Subway has tried to include differentstrategies that has helped them in maintaining the different kinds of analysis which will helpin solving the different issues related to the political and environmental issues. Subway hastried to include different premium pricing strategy that has helped the company in gainingcompetitive advantage in comparison to the other company in the competitive market and inan effective manner as well.
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MARKETING MANAGEMENT 2Table of ContentsIntroduction................................................................................................................................3Purpose of the Report.............................................................................................................3Task 1.........................................................................................................................................4a. Market and Product Orientations.......................................................................................4Orientation Used by Subway.................................................................................................5Task 2.........................................................................................................................................6Political Factor.......................................................................................................................6Environmental Factor.............................................................................................................6Task 3.........................................................................................................................................7Differences Between Psychographic Segmentations and Behavioral Segmentation.............7Type of Segmentation Valuable for Subway.........................................................................7Task 4.........................................................................................................................................8a. Marketing Mix of Subway.................................................................................................8b. Video................................................................................................................................10Part Two...............................................................................................................................10References................................................................................................................................14
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MARKETING MANAGEMENT 3Introduction Subway is one of the American private fast food restaurant franchise that sellssubmarine kinds of sandwiches along with different kinds of salads. This is one of the fast-growing franchises in the entire world and it was founded in the year August 28 1965 and theheadquarter of the same is based in Milford, Connecticut, U.S. There are number of locationssuch as more than 44834 restaurants in more than 112 countries. Subway IP Inc is one of the owners of the intellectual property for the entirerestaurant system. From the year 2007, it has been noticed that Subway has been mentionedto be in top 500 franchises list and this is one the biggest achievements for them as well.Furthermore, it is one of the single brand restaurant chain that is located in more than 100countries. Furthermore, it has been noticed that more than half of the stores is located inUnited States (Subway.com 2018). The regional stores offices for the European franchises are located in Amsterdam,Australia along with New Zealand that are supported from Brisbane which is helpful innature for providing the different customers with different kinds of pizzas and othersandwiches as well that has helped in making their brand so famous. Purpose of the Report The main aim and purpose of the report is to analyze the different kinds of marketingalong with product orientations done by Subway. Proper analysis of the orientation isrequired to be described in an effective manner that has assisted in understanding themarketing strategies adopted by them. The proper scan of the marketing environment is doneas to understand the marketing mix of the company efficiently. The communication campaignreview is required to be done in order to discuss the marketing of the products at Subway.
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