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Marketing Management Assignment | Value Analysis Assignment

   

Added on  2020-05-28

20 Pages4625 Words38 Views
Running Head: Marketing Management MELBOURNE WATER COMPANYMarketing Management & Digital Communication

Marketing Management 1Table of ContentsExecutive summary.........................................................................................................................2Back Ground of Company...............................................................................................................3Research Methods............................................................................................................................4Current Value analysis.....................................................................................................................5Marketing promotional plan............................................................................................................7Elements of promotional mix.......................................................................................................8Conclusion.....................................................................................................................................10References......................................................................................................................................11

Marketing Management 2Executive summary Melbourne Water Company is a government authority which controls various water systems inAustralia. The major places covered by the company are Victoria, Melbourne and numerousreservoirs. Along with these areas, this company also operates to maintain and control drainagesystem services across the city in terms to provide the better experience to its target audience.These services are included in the basic activities of an individual and this company help thoseindividuals to start their livelihood in an effective manner. The company was formed in 1992 andits headquarters are situated in Victoria and Melbourne. It is wholly managed and controlled bythe Victorian State Government and manages water supplies, drainage systems, rivers andsewage line. In relation to this, this paper will include the marketing management and digitalcommunication plan in order to increase their efficiency in relevance to expand their businessfunctionalities in other parts of Australia. Their major target market is whole Australia. Thus, thereport will conclude current value analysis of the organization. Current value analysis willinclude the value of the services and the products delivered by the organization along withenhancing the performance of the organization in the other parts of Australia. Further, the reportwill describe the marketing and promotional plan in order to promote the services and theproducts delivered by the organization across their target market. The promotional andadvertisement plan of the organization is segregated on the basis of budget allocated by theVictorian State Government. The major segment of the promotional plan of the organization willbe promotional mix and its elements through which the information in relevance with theproducts and the services delivered by the organization could be spread effectively.

Marketing Management 3Back Ground of Company Victorian State Government owns Melbourne Water Company and their primary services includemaintenance of water supplies and controlling of drainage and sewage line across the Australia.Water supply catchments, rivers’ water, sewage lines, and major drainage systems throughoutthe Port Phillip and Westernport region are managed by the Melbourne Water Company. Thecompany was formed in 1992 with the motive of maintaining the above mentioned servicesacross the Australia in relevance with smoothening the Australian people’s experience(Melbourne Water Corporation, 2018). Governance of Melbourne Water Company isindependently managed by the Board of Directors in union with the Ministry of Water ofAustralia. The company performs its activities in relation to managing the water business whichincludes City's wastewater, Yarra Valley Water and South East Water. Along with the waterbusinesses, organization also manages various water authorities, land development industry andlocal councils. The company operates under the Water Act 1989 and Water Industry Act 1994.The company is formed with the merger of number of small urban water authorities of 1992 andMelbourne and Metropolitan Board of Works. The company was formed with the motive ofresolving the water shortage conditions in numerous Australian parts. The water shortagesituations were faced by the various Australian regions in the 1870s and then the MelbourneWater Company takes the initiative to resolve this issue in relevance to provide clean water tothe Australian regions which were facing issues. The company received water initially from theYan Yean Reservoir in 1857. The primary aim of the organization is to manage the huge andsmall water resources of the Melbourne. Now the company is planning to expand their businessin the other regions of the Australia. Along with this, it is also required for the organization toincrease the organizational efficiency in relevance with the governmental objectives.

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