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Marketing Management - Masafi Mineral Water Co

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Added on  2019-10-30

Marketing Management - Masafi Mineral Water Co

   Added on 2019-10-30

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Running head: MARKETING MANAGEMENTMarketing ManagementStudent’s NameCourse Code
Marketing Management - Masafi Mineral Water Co_1
1MARKETING MANAGEMENTIntroductionThe following discussion if about Masafi Mineral Water Company based in United ArabEmirates (Masafi.com, 2017). Discussion of the marketing strategy and management of thecompany will be done in the following report. The analysis will be done based on 4P model ofmarketing which is relevant for every marketing management strategy.Masafi is a mineral water company based in water deficient country like United ArabEmirates. The importance and significance of such a product is discussed below:Product: Masafi mineral water is the UAE’s only naturally sourced premium drinking water. Itis clean, clear, has a crisp taste. Masafi has natural replenishing minerals mixed in it. (AlBawaba, 2017). Since UAE is fortunate enough to be endowed will deep water resources to saveand to glorify water becomes the responsibility of Masafi (Masafi.com, 2017). Mineral water is aproduct which needs no market creation. Sale of mineral water is not a matter of concern if itsquality is up to the mark. Masafi is the purest deep earth natural water and will sellautomatically.Price: Price of Masafi Mineral Water has been kept a bit high as compared to its competitors inthe market. 4 gallons of Masafi Mineral Water is priced AED 15 (Masafi.com, 2017). It is a bithigh as Masafi relies on the choice of the customer to trust them with the quality of mineralwater. Price of Masafi is kept so that it makes profits and appeals to the class of consumers itwants to create its market for. They have strategically kept the price high to convince high endconsumers about the quality of the product.
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