Marketing Management of Amazon

Added on - 21 Apr 2020

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Running Head: Marketing ManagementTable of Content:Company Introduction...........................................................................................................................2Marketing Planning...............................................................................................................................3Marketing Mix of Amazon.................................................................................................................3Product..........................................................................................................................................3Place:.............................................................................................................................................4Promotion:.....................................................................................................................................4Price:..............................................................................................................................................4Problems with the Marketing mix of Amazon:......................................................................................4STP of Amazon.......................................................................................................................................5Distribution Strategy in the marketing Strategy of Amazon..................................................................5Brand equity in the marketing strategy of Amazon...............................................................................6Amazon.comMarketingManagement
Marketing ManagementP a g e|1Competitive analysis in the marketing strategy of Amazon...................................................................6The short comings in marketing plan of Amazon..................................................................................6References:............................................................................................................................................8
Marketing ManagementP a g e|2Company IntroductionAmazon.com is an American e-commerce and a cloud computing company based out of Seattle. Thecompany was formed in the year 1994-95 and is working under the leadership of Jeff Bezos. The ecommerce giant is the largest player in the entire world. The company started off as an online bookstore, but later diversified the business into the entire shopping space. The company also producesconsumer electronics devices like Echo, firefly which are revolutionizing the tech space. In the year2015, Amazon surpassed Wal-Mart to become the biggest retailer in the world. The company maderevenue of $ 135.98 Billion in the year 2016 and is on the verge of becoming one of the mostsuccessful companies in the world (Martin, 2017)
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