Marketing Management

Running head: MARKETING MANAGEMENT
MARKETING MANAGEMENT
Student’s Name
University Name
Author note

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MARKETING MANAGEMENT
Executive summary
The purpose of this report is to provide external and internal audit information and
determines the effectiveness of the company’s marketing activities and makes
recommendations to maintain and improve the marketing strategies implemented by the
company. It identifies the external factors that might affect the performance of the company;
the macro environment factors include the political, social, economic and technological
factors that might affect the performance of the company. It also identifies the
microeconomic factors including customers, competitors, suppliers that affect the smooth
functioning and operations of the company. The report identifies the internal audit
information including saes, cost, and market information research to analyze the factors
affecting the marketing of the company. It provides a marketing mix of the company. Lastly,
it provides recommendations and concludes the report.

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MARKETING MANAGEMENT
Table of Contents
Task 1.........................................................................................................................................2
Introduction................................................................................................................................2
External audit information.........................................................................................................2
 Macro environment factors:........................................................................................2
 Micro environment factors:.........................................................................................4
Internal Audit Information.........................................................................................................4
Marketing mix of Select Service Partner...................................................................................5
Suggestions/ recommendations to improve marketing mix.......................................................7
Conclusion..................................................................................................................................8
References..................................................................................................................................9

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MARKETING MANAGEMENT
Task 1
Introduction
Select Service Partner Select service partner (SSP) United Kingdom owns and
operates a chain of catering services and other retails service units in the busiest and
importance locations like airport and railway stations. The headquarters of the company is
located in London, England. The company has around 500 brands in their portfolio. It implies
that the company responds to the specific demands and needs of the tourists and travellers as
they travel around the world. The company also ensures that the brand is suitable for every
location. The food and catering service provided by the company is local and the design of
which is tailored (SSP Group plc. 2018). The purpose of this report is to analysis the external
audit information and the internal audit information about the company. It analyzes the macro
environment factors and the micro environment factors, the features and the trends of the
company that create opportunity or threat to the company. It also identifies the internal
factors that affect the performance of the company. Further it provides a marketing mix of the
company and suggests ways to improve and maintain the performance of the company.
External audit information
 Macro environment factors:
Political factors: The political factors affecting the food travel experts are concerned
with the future political decisions regarding the taxation policy, these taxation policies
influences and impact the Select service partner (SSP) competitor’s policy and the
strategy. The Select service partner (SSP) is obliged to follow the laws regarding the food