Marketing Management

Running head: Marketing Management
Marketing Management
Name of the Student
Name of the University
Author Note

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Marketing Management
Executive Summary
The report includes about the marketing management, marketing management help the
company to know the strategies regarding the product and services of the company. It is done
so that the company can know who they can stand in the market and the tools which are used
in market management are Micheal Five Force Model, swot analysis. This tools help the
company to know different competitive aspects which the company had to suffer from. The
report also includes about customer value and value proposition and how it affect in the
financial success of the company. Lastly it concludes as how the supermarket do customer
segmentation and what are the process which are laid in the website and how it help the
company to make customer value.

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Marketing Management
Table of Contents
Introduction................................................................................................................................4
Discussion..................................................................................................................................4
Meaning of Customer Value..................................................................................................4
Meaning of Value Proposition...............................................................................................5
Financial success of the company..........................................................................................5
Means by which Super Market supply value to customers....................................................6
Supermarket shop regularly...................................................................................................7
Meaning of customer segmentation.......................................................................................8
One of customer segmentation of supermarket......................................................................9
Website of supermarket and how it support its customers.....................................................9
Conclusion and Recommendation............................................................................................10
Conclusion............................................................................................................................10
Recommendation..................................................................................................................11
References................................................................................................................................12

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Marketing Management
Introduction
Marketing Management is a process from which the company develop strategies for
its product and services (Chernev 2018). It evaluate all the decision regarding the product
such as advertisement, promotion and how the product will reach to its ultimate consumers. It
is a tool which help the company to analysis the competiveness which the industry have and
how the company should manage it. The tools which is used is Porter’s five forces it help the
company to know various competitive aspects of industry and let them know who are the
most threats to the company (Moutinho & Vargas-Sanchez 2018). Another tool which help
the company is Swot analysis. In this the company is able to know different internal and
external aspects of the organization as Internal is show the strength and weakness of the
company and external it show the opportunity and threats in the company. This both factor
help the company to know in which area they have to give more emphasis and how to
overcome all the necessary information about the company (Baker 2014).
This technique also includes a market research of the product and services given by
the company as it see how the company product is performing in the market and how they
able to complete their business goals (Burns, Bush & Sinha 2014). It also includes customer
segments and help the company to know their customer and as a result of it company is able
to do required changes which are required in the product. Customer segmentation is a process
from which the company do their customers research, as it divide the market into different
segmentation so that it can take each class of the customers.
Discussion
Meaning of Customer Value
Customer Value is the incremental benefit that the customer derive by consuming the
product in return of the money it has pay. The value signifies the benefit which the customer