Improving Customer Services for Travelodge

MARKETING
MANAGEMENT

INTRODUCTION 3
MAIN BODY 3
Marketing TOWS for TRAVELODGE and explanation of marketing audits 3
Formulation of 3 marketing objectives 5
Examination of the marketing mix plan that have been proposed to achieve objectives 6
Proposal on the way in which TRAVELODGE can improve its level of customer services as a
part of marketing campaign 8
CONCLUSION 10
REFRENCES 11

INTRODUCTION
Marketing management is defined as an organizational discipline that has highly focused
with the application of various types of methods that has been proven to be beneficial for
performing of marketing activities in systematic manner. Main objective of this is to ensure that
all types of task has to be enhanced under customer engagement that has been performed in
systematic manner for attaining of profit at higher level. Main aim of this report is to determine
importance of marketing campaign for an organization. For this purpose the hotel Travelodge has
been selected. It is one of the leading hotels in UK. In this report things that are being covered is
market TWOS, formulation of objectives, examination of marketing mix plan etc. Further from
this proposal for the purpose of making improvement in customer services and is also covered in
the project.
MAIN BODY
Marketing TOWS for TRAVELODGE and explanation of marketing audits
TOWS analysis: This analysis is based upon opportunities, threat, weaknesses and strengths that
is considered an upgraded version of SWOT analysis (Matthyssens and et. al. , 2016). This is
going to help hospitality industry by making them aware about all the positive and negative
elements which has been affecting business under adverse situation. Formulating of marketing
campaign it is very much effective tool for Travelodge. This is going to lead towards marketing
of constitutional of organizations that is going to formulate appropriate marketing consultant of
an organization will be able formulate its marketing objectives. TOWS has been conducted over
Travelodge in detail as follows:
Components Opportunities Threats
New market campaigning is
required to be designed.
High level of competition
Expansion in different
countries
Lack of customer engagement
Strengths SO ST

(Maxi – Maxi) (Maxi – Mini)Large market share
Focused with innovation
Weaknesses WO
(Mini – Maxi )
WT
(Mini - Mini)Weak positioning strategies
Limited global presence
From the above table various kinds of strengths, weaknesses, opportunities and threats in
Travelodge has been marked. Further analysis over it has been explained as follows:
SO (Strength – Opportunity): TOWS analysis has shown that Travelodge has two main
strengths that are large market shares and focused innovation. These two have been benefitting
the organization towards executing of business in proper manner to attain competitive edge. Two
main opportunities for the organization is conducting of new marketing campaign and expanding
business globally. All such strengths and opportunities has been helping the hotel to carry out
operations in systematic manner. Contributing towards growth options the enterprise is able to
reach towards its targets like gaining of higher profit, productivity etc. All kinds of strengths
over organization that is going to be beneficial for garbing of opportunities because of large
shares in market that is going to help in making sure that new marketing campaign that has to be
introduced by it this is going to attract clients. While planning to expand businesses and its
strength is that it has to be focused upon innovation. This is going to allow to create more
benefit and work over it in effective manner (Mariani, Di Felice and Mura, 2016).
ST (Strength – Threats): Two major threats that has to be faced by Travelodge is of
higher competition and lower customer engagement or footfall. This is an important thing that
has to deal with both threats properly so that business could be operated over systematic manner.
In order for responding over all the marketing consultant of Travelodge can utilize strength
properly. High level of competition that could be dealt by utilizing of latest technology as this
entity has been highly focused upon innovation. Also artificial technology can be used by it to
attain high level of competitive advantage and market leader. On the other hand, strength of
large market share is going to be beneficial in dealing with the threat of lack of customer