Marketing Management of Marks and Spencer

Marketing Management.

EXECUTIVE SUMMARY
This report is based on the marketing management of Marks and Spencer. Company
focus on home products to increase the reaching rate in marketplace through adopting some
marketing strategies as per serving areas or nations. SWOT analysis can provide a framework of
strength and weakness so that company can overcome by adopting some strategies for marketing
activities to increase productivity and profitability. Porters five forces help to company to
analyse the competition and many more so that they can focus on promotional activities to avoid
competition. STP analysis assist to business in segmentation, targeting and positioning their
products to increase performance rate. Marketing mix or 4p’s strategies helps to company in
perform advertisement activities in well manner.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
As an independent consultant you are required to choose an organisation effectiveness of their
marketing strategy..................................................................................................................1
Explore the competitive organisational environment by applying environmental analysis tools
to identify opportunities and threats.......................................................................................2
Analyse their STP strategy, providing and insight into how segmentation, targeting and
positioning are currently applied by your chosen organisation..............................................4
Provide recommendations on how your chosen organisation can improve its marketing
strategy...................................................................................................................................6
Examine their marketing mix, focusing on the 4Ps that your chosen organisation is currently
applying..................................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing management is the process of effective planning and executing the conception
of pricing promotion and distribution of innovation ideas product and services that to formulate
in terms of exchanges that satisfy the individuals as well as the organizations objectives. It is
directly responsible towards certain areas which need to investigate by company for their product
and services. Only motive of marketing management is to fulfill the customer needs and
Expectations which is important as the profitability is overall depended on customer satisfaction
and high demand of market. The nature of marketing management and objective will have
become vastly more consumer oriented as much as less product or Corporation Limited for the
maximum long-term benefits of the corporation itself (Baden-Fuller and Teece, 2020). In this
following report the company is considered Mark and Spencer business venture is major British
multinational retail business as the headquarters situated in London United Kingdom. The
company usually deals on premium clothing and home products along with food product provide
customer and services. In this report the topic sar dated with Marketing factors need to provide
strategy of marketing and internal as well as external environment factors. STP analysis and
recommend some marketing strategies which will help to business growth in competitive
Marketplace.
MAIN BODY
As an independent consultant you are required to choose an organisation effectiveness of their
marketing strategy
Marks and Spencer plc is huge British multinational retailer which is located in the
London. This company specially deals in home products, clothing, food products with their own
label mostly. Company need to focus on home products to expand their business and promotion
activities. In current scenario everyone wants to décor their home with best products. Company
can make collaboration with the interior companies because they have connection in different
cities and location so they can provide data and information about who wants the home products
for their house. Company also needs to focus on digital marketing to expand their business and
reach more potential people. Industry require to focus on place and promotion marketing
strategies. In place they can reach those people who really interested in home products and make
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