Marketing Management EXECUTIVE SUMMARY
Added on -2021-02-21
8 4: New marketing mix actions to achieve gaps between Vodafone present marketing strategy and external environment 10 CONCLUSION 12 REFERENCES 13 EXECUTIVE SUMMARY Marketing management is a process of developing policies and strategies for products and services along with using promotional tools for reaching to desired customers. INTRODUCTION Marketing management can be defined as an analysis of a particular sector which includes several methods and theories that are used by organisations for promoting or selling their products. This is a multinational organisation which provides its services in telecommunication sector
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INTRODUCTION...........................................................................................................................2
Main Body.......................................................................................................................................2
1 Introduction of organisation................................................................................................2
2. Marketing audit, external market attractiveness and potential for market growth.............3
3. Market segmentation, market targeting and competitive positioning................................8
4: New marketing mix actions to achieve gaps between Vodafone present marketing strategy
and external environment.....................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Main Body.......................................................................................................................................2
1 Introduction of organisation................................................................................................2
2. Marketing audit, external market attractiveness and potential for market growth.............3
3. Market segmentation, market targeting and competitive positioning................................8
4: New marketing mix actions to achieve gaps between Vodafone present marketing strategy
and external environment.....................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
EXECUTIVE SUMMARY
Marketing management is a process of developing policies and strategies for products and
services along with using promotional tools for reaching to desired customers. External analysis
is described in this assignment which helps the Vodafone in understanding external environment
and its factors. In addition, marketing mix is also defined in this project that assists the
organisation in choosing best promotional tool for executing marketing strategies.
1
Marketing management is a process of developing policies and strategies for products and
services along with using promotional tools for reaching to desired customers. External analysis
is described in this assignment which helps the Vodafone in understanding external environment
and its factors. In addition, marketing mix is also defined in this project that assists the
organisation in choosing best promotional tool for executing marketing strategies.
1
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