Marketing Management

MARKETING
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Construct marketing TOWS for ALDI by explaining the marketing audits...............................1
Justify 3 marketing objectives that should be set for the “Express Ourselves” marketing
campaign......................................................................................................................................3
Formulation of marketing mix plan.............................................................................................4
Provide proposals on how ALDI can improve their levels of customer service with its
marketing campaign.....................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing management refers to the disciple of companies that put emphasis on the
application of practical information, theories, techniques and various activities and concerning
resources. It is useful in facilitating different functions and concerning tasks that are involved in
suitable amount of distribution of products and services. Therefore, it is concerned as an activity
that is useful in determining the conditions of marketing, planning, implementation and
controlling of various programmes as it brings concerning changes which targets the market to
attain suitable goals and objectives (Kotler and et. al., 2018). In addition to this, it is concerned
with chalking out of the definite programme that is useful in determining and forecasting of
marketing and its probable conditions for the implementation of plans that helps in attaining
prominent goals and objectives. Management of marketing is important as it is useful in meeting
to the improvised competition and for this they need proper method to distribute their products to
eliminate the cost and increase their profitability. This report is in relation with Aldi which is a
common supermarket chain around 10,000 stores in 20 countries and deals in variety of products.
Company is based in Germany, as it is founded by Karl and Theo Albrecht in 1946. Moreover,
this report is going to cover explanation of marketing audit with the help of TOWS and also
justify 3 marketing objectives with “Express ourselves” marketing campaign. Lastly, marketing
plan is developed and proposal is developed to improve the levels of customer service.
MAIN BODY
Construct marketing TOWS for ALDI by explaining the marketing audits
Marketing audit defines the systematic evaluation of the marketing environment of
business as it is helpful in determining both the internal external factors and its concerning goals
and strategies (Deepak and Jeyakumar, 2019). It is also useful in planning the pre-determined
actions in order to improve the overall marketing performance of an organisation. In order to
conduct the overall market audit and its conditions TOWS analysis is used that helps in
determining the market conditions and reduce the concerning risk from the market.
TOWS Analysis:
1