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Marketing Strategies and the Concept of Statoil

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Added on  2019-09-16

Marketing Strategies and the Concept of Statoil

   Added on 2019-09-16

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Running Head: MARKETING MANAGEMENTMARKETING MANAGEMENT[Document subtitle]
Marketing Strategies and the Concept of Statoil_1
MARKETING MANAGEMENT1Executive SummaryThe major oil and gas company which has been taken in order to describe the marketing strategies and the concept is Statoil. This paper will help in understanding the activities of marketing of Statoil. The company is already well-established, and this is the best company as anexample which will help in understanding the marketing strategies and concepts in the sector of oil and gas as it is having a sustainable competitive advantage and power to retain the clients. Further, the marketing concepts of the Statoil is given in order to understand the differentiation of the products and brand, its competitive advantage, the commoditization and the ways to cope up with it. Further, the segmentation is given along with the marketing mix and the approach to the solution. And the how the company has managed to attain the sustainable competitive position. The marketing strategies of the company along with the value chain are also given below in this paper.
Marketing Strategies and the Concept of Statoil_2
MARKETING MANAGEMENT2ContentsOverview of the Company...........................................................................................................................3Marketing Concepts of the Company..........................................................................................................31.Differentiation................................................................................................................................32.Competitive Advantage.................................................................................................................43.Commoditization and Ways to Overcome...................................................................................54.Segmentation..................................................................................................................................65.Marketing Mix...............................................................................................................................76.Solution Approach.........................................................................................................................77. Sustainability.....................................................................................................................................8Marketing Strategies with the Value Chain.................................................................................................9Conclusion.................................................................................................................................................10BIBLOGRAPGY............................................................................................................................................11
Marketing Strategies and the Concept of Statoil_3
MARKETING MANAGEMENT3Overview of the Company Statoil is one of the multination company of oil and gas which is situated in Norway. Headquarter of the company is in Stavanger, Norway. The company is integrated into petroleum,and it operates in around 36 countries. Statoil has major activities in Norway. The company is one of the largest operators on the continental shelf of Norwegian and further, Statoil has a license in various fields of gas and oil. The facilities of onshore are active in various areas like reception of crude oil, treatment of gas, production of methanol and refinement. The company refines oil in a various number of plants which are situated outside and inside Norway. The increasing demand and the change in climate for clean energy are opening up new opportunities for business. The company is in a great position to assimilate the opportunities by using the long-term capabilities from the industry of oil and gas. Further, to address the concerns and questions of the owners, Statoil has developed the website of owner relations (Statoil.com, 2016). The website also has an option of electronic payment. The board of directors of the company has the complete responsibility to manage the group and supervise the day to day activities and the operations of the group.Marketing Concepts of the Company Further the concepts of the marketing of Statoil are given in order to understand the functions and operations of the company is the industry of oil and gas.1.DifferentiationThe differentiation of product and brand is the marketing process of strategy, and it is an important aspect in order to build the competitive advantage for the company. The industry of oiland gas is being dominated by the competition of various companies of oil. It is very important for the companies to make the strategies while deciding the aspects of differentiation for the products and brand (Foxall, G., 2014). The product and brand differentiation offers companies inthe oil and gas industry with great opportunities in order to make them competitive. Further, Statoil is operating in the oil and gas industry which is being categorized by the tough competition and fewer possibilities for the differentiation of products and brand. The capability of the company is to optimize the processes internally and gain the sustainability. Statoil produces and sells a broad range of the products which are created from the renewable and fossil sources. The motive of the company is to create the products of high quality which meet the
Marketing Strategies and the Concept of Statoil_4

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