Marketing Strategies and the Concept of Statoil

Added on - 16 Sep 2019

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Running Head: MARKETING MANAGEMENTMARKETING MANAGEMENT[Document subtitle]
MARKETING MANAGEMENT1Executive SummaryThe major oil and gas company which has been taken in order to describe the marketingstrategies and the concept is Statoil. This paper will help in understanding the activities ofmarketing of Statoil. The company is already well-established, and this is the best company as anexample which will help in understanding the marketing strategies and concepts in the sector ofoil and gas as it is having a sustainable competitive advantage and power to retain the clients.Further, the marketing concepts of the Statoil is given in order to understand the differentiationof the products and brand, its competitive advantage, the commoditization and the ways to copeup with it. Further, the segmentation is given along with the marketing mix and the approach tothe solution. And the how the company has managed to attain the sustainable competitiveposition. The marketing strategies of the company along with the value chain are also givenbelow in this paper.
MARKETING MANAGEMENT2ContentsOverview of the Company...........................................................................................................................3Marketing Concepts of the Company..........................................................................................................31.Differentiation................................................................................................................................32.Competitive Advantage.................................................................................................................43.Commoditization and Ways to Overcome...................................................................................54.Segmentation..................................................................................................................................65.Marketing Mix...............................................................................................................................76.Solution Approach.........................................................................................................................77. Sustainability.....................................................................................................................................8Marketing Strategies with the Value Chain.................................................................................................9Conclusion.................................................................................................................................................10BIBLOGRAPGY............................................................................................................................................11
MARKETING MANAGEMENT3Overview of the CompanyStatoil is one of the multination company of oil and gas which is situated in Norway.Headquarter of the company is in Stavanger, Norway. The company is integrated into petroleum,and it operates in around 36 countries. Statoil has major activities in Norway. The company isone of the largest operators on the continental shelf of Norwegian and further, Statoil has alicense in various fields of gas and oil. The facilities of onshore are active in various areas likereception of crude oil, treatment of gas, production of methanol and refinement. The companyrefines oil in a various number of plants which are situated outside and inside Norway. Theincreasing demand and the change in climate for clean energy are opening up new opportunitiesfor business. The company is in a great position to assimilate the opportunities by using the long-term capabilities from the industry of oil and gas. Further, to address the concerns and questionsof the owners, Statoil has developed the website of owner relations(Statoil.com, 2016). Thewebsite also has an option of electronic payment. The board of directors of the company has thecomplete responsibility to manage the group and supervise the day to day activities and theoperations of the group.Marketing Concepts of the CompanyFurther the concepts of the marketing of Statoil are given in order to understand the functionsand operations of the company is the industry of oil and gas.1.DifferentiationThe differentiation of product and brand is the marketing process of strategy, and it is animportant aspect in order to build the competitive advantage for the company. The industry of oiland gas is being dominated by the competition of various companies of oil. It is very importantfor the companies to make the strategies while deciding the aspects of differentiation for theproducts and brand (Foxall, G., 2014). The product and brand differentiation offers companies inthe oil and gas industry with great opportunities in order to make them competitive. Further,Statoil is operating in the oil and gas industry which is being categorized by the toughcompetition and fewer possibilities for the differentiation of products and brand. The capabilityof the company is to optimize the processes internally and gain the sustainability. Statoilproduces and sells a broad range of the products which are created from the renewable and fossilsources. The motive of the company is to create the products of high quality which meet the
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