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(PDF) Marketing Management Sample Assignment

   

Added on  2021-06-16

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Running Head: MARKETING MANAGEMENT1MARKETING MANAGEMENT

MARKETING MANAGEMENT 2Table of ContentsCorporate Objectives...................................................................................................................................3Market Orientation Concept.......................................................................................................................3Marketing Strategy......................................................................................................................................4References...................................................................................................................................................5

MARKETING MANAGEMENT 3Corporate ObjectivesCorporate objectives are the realistic and well-defined goals which are set by an organization thatgenerally affect its strategic decisions. The corporate objectives used by the organization willstate the time frame expected for their attainment1. Each and every company has its specificgoals and objectives which it plans to attain when they are in operations. Target Australia is aleading organization that is engaged in operating its mid-priced departmental store and it isowned by Wesfarmers. It is one of the largest departmental stores in Australia by the number ofstores and running 302 stores all over the country. It offers the products such as cosmetics,branded clothing, consumer electronics, homewares and electronics. It is an iconic retailer in Australia that is working for the objective of making style, fashion andquality very affordable for entire family. The corporate objective of Target Australia is tomaximize its profits while managing a long-term sustainable development in Australian retailindustry. In order to attain this objective, the website of Target Australia states that company iscontinuously planning to expand its stores in major Australian cities and providing fashion andquality at best prices2. It assists different societies and meets its responsibilities and dutiestowards its employees, customers and suppliers. Market Orientation ConceptHelen Goworek and Peter McGoldrick stated that market orientation concept is a business wherethe emphasis is on recognizing the demands and needs of customers and fulfilling them. Whenany firm has an orientation concept, it emphasizes on producing and selling the products andservices which meet the needs of customers so that it can become more profitable. There aredifferent types of marketing orientation concepts like selling concept, production concept,societal marketing concept and marketing concept. Under selling concept, the company believes1Helen Goworek and Peter J. McGoldrick, Retail marketing management: Principles andpractice. (Pearson Higher Ed. 2015) 25. 2Target Australia., Target Australia: Target Online Shopping, 2018, <https://www.target.com.au/> [Accessed on 1 December 2018]

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