Marketing & Management - Sample Assignment

Added on - 14 Jun 2021

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MARKETING & MANAGEMENT1[Name]CourseProfessor’s NameInstitutionLocation of InstitutionDate
MARKETING & MANAGEMENT2Marketing & ManagementIntroduction.This report will encompass a detailed analysis of marketing and management of GSKGlaxoSmithKline Company. GlaxoSmithKline is among the largest pharmaceutical companymanufacturing medicine. The report in particular will focus on brief description of the companyand the marketing orientation used in the organization. It will also entail the 5C`s of theorganization, SWOT and PESTLE analysis. A market research to offer the solution for issues inthe marketing will similarly be analyzed especially in launching any new products. Finally, thereport will develop a marketing strategy for use in the entire organization.Brief Description of OrganizationGlaxoSmithKline is the leading and most common pharmaceutical company in the word,and has been active in the health department for a very long time. The company has been able tomanufacture variety of health products and medicines that used to cure diseases and improvehealth condition in people. These products include health care, prescription drugs and vaccineswhich serve a perfect role in treating illnesses. Of course doctors, who are confident over thequality of medicines advice accordingly on which medicine is right for what condition. Notablythe pharmaceutical company has contributed widely in impacted on the health care statespending millions on research and development. As such it is among first three companies thatcontribute in the health care department. Due to a well-established channel of distribution, thecompany is sure of good market share, hence can effectively overcome competition. It isimportant that the organization achieves its objectives and issue medicine and other productsconsistently and be updated on the bargaining power of buyers and suppliers.
MARKETING & MANAGEMENT3Vision statement for GSK GlaxoSmithKlineThe vision forGlaxoSmithKline (GSK) is to ensure their value chain neutralizes carbonin the years to come, preferably by 2050. In one its recent activities, the company collaboratedwith the University of Nottingham to create a new laboratory to serve as Centre of Excellence forsustainable chemistry and to establish an innovative carbon neutral sustainable chemistrylaboratory(Verhohlen, 2008, p. 137).Marketing StrategyMarketing strategy encompass the activities carried out by an organization to createawareness of either a service or product to customers (Varadarajan, 2010).In short, the activitiesare carried in an orderly manner for purposes of promotion and selling products and services. Inthis context,GlaxoSmithKline (GSK) as the biggest pharmaceuticals company, should ensure thebest procedures to capture the needs of customers and maintain a stable position.The company main strategy is to serve the needs of its customers with healthcare needsby creating consumer preferred and brands recommended by experts. In order to accomplishsuch a target the company focuses on innovation to establish the best brand worldwide andensure good relationships with retailers, healthcare staffs and customers.ProductsThe organization provides specifically medicines that are prescribed, vaccines and otherrelated healthcare products. Prescription medicines are used to treat most of the chronic diseases,vaccines for prevention and health products to provide a comfort to problems like aching teeth,flu and pain on the joints.
MARKETING & MANAGEMENT4Analyze each 5C’s of organizationMarket trendGlaxoSmithKline (GSK) Company is fast growing with new emergence in technology.Therefore, marketing analysis is conducted using SWOT analysis and other related theories.-SWOT AnalysisGlaxoSmithKlineStrength1.Out of the top five known pharmaceutical companies, GlaxoSmithKline is at the top most.2.GlaxoSmithKline Company inhibits an effective and sustainable research and developmentdepartments which facilitate field studies and developing medications (Zaman, 2011).3.The company took an award in the Chemical industries and is equipped with efficient energyresources.4.GlaxoSmithKline is known as a multinational company and operates its activities in anumber of countries in the world, about 100.5.The company has a good number of employees who assist in carrying out its business allover the world.GlaxoSmithKline Weaknesses1.GlaxoSmithKline`s image to the public has been compromised due to the problem of safetyof drugs.2.The continuous misuse of substance and cases of illegal drugs is likely to tamper with thebusiness.3.The company suffered a bad reputation when its products expired hence a damage in health.4.The company must be cautious anytime it manufactures medicines because some of thedrugs are no longer accepted.
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