Report: Marketing Manager Job Description, Person Spec & Ad Design

This report outlines the job description, person specification, and job advertisement for a Marketing Manager position at Health and Wealth, a medium-sized organization in Liverpool, UK, specializing in organic cosmetics and drinks. The organization aims to enhance its marketing strategy to better serve customers. The report details the job's purpose, required skills (communication, leadership, and digital skills), essential and desirable qualifications, and the benefits of working for the company. It includes information on how to apply and concludes with the importance of creating effective job materials to attract a wide pool of qualified candidates. Desklib is a platform where students can find past papers and solved assignments.

Managing people & systems

TABLE OF CONTENTS
 INTRODUCTION
 Overview of the business
 Job Description for marketing manager
 Person specification
 Job advertisement
 Application Form
 CONCLUSION
 REFRENCES

INTRODUCTION
 The PPT will highlight the job description, person
specification and job advertisement for Health and
wealth organization in the context of marketing
manager job role.
 The organization is a medium-sized organization
that in located in UK. Organization wants to
develop their marketing strategy in the company so,
the effective services can be assured to the
customers.

Overview of the business
 The health and wealth organization is located at Liverpool in the UK.
Currently, there are 700 people working in the organization. This organization
is a medium size organization.
 Organic Cosmetics and drinks and been made by the company. The major aim
of the organization is to encourage the healthy habits in customers within
increasing the use of healthy products.

Management structure of Health and Wealth
organization
 Management structure of an organization defines the task
allocation and flow of power in the company. This pays
vital role as it depicts the major criteria in organization
and that is “Who report to whom”.
 Therefore, it is highly important to adopt effective
management structure in the company. The management
structure of health and wealth organization is concerned
with Divisional management structure.

Health & Wealth Organizations
Job Description for Marketing Manager
Post & Job Title
 Marketing manager.
Location
 Near Croxteth hall at Liverpool
Working hours
 Flexible- 21 hours per week
Reporting to
 Managing director
Responsible for
 Marketing assistant, customer relation, analysing market information, operation structure, Marketing
strategies, customer behaviour, customer feedback, meetings with top-level managers, sales and
marketing department & allocating budget for marketing

Salary
 Not disclosed
Working with
 Managing director and all the head of departments
Purpose of Job
 To develop and implementing Market & PR strategy
 To generate appropriate PR collateral
 Managing the day to day task of marketing assistant
 To identify and coordinating market information.
Major Skills
Communication skills, Leadership skills and Digital skills.

Person specification
Essential parameters Desirable parameters
Qualifications  Masters in business management and
marketing.
 High level professional English
 Qualification at international level.
Experience  Experience gathered in similar job role.
 Effective experience in public relation.
 Experience of working in a medium
size retail industry.
Communication skill  Effective ability to understand the
customers and employees.
 High intellectual skill that can be used
as transferring the customer desire in
current practices.
 Ability to prepare presentation for
small group and for large group as well.
 Experience of managing the public
relation campaign.
 Experience with dealing with the
customers at such campaign.

Digital skills  Effective computer skills that is
concerned with MS word and excel
and CRM systems as well.
 Higher level of creativeness and highly
customer oriented.
 Concerned with project management
skill
 Experience in the field of online
marketing.
 Fast Tasking
Analysation skill  Required efficient market analysation
knowledge.
 Experience in the field of data
visualization
 Experience of solving the issues
coming in research.

Job advertisement
 Major reason for working with us
 We are providing the salaries on the basis of the skills.
 Pension benefits has been ensured to the employees.
 Assuring training session in terms of focusing over the
professional growth of employees.
 Increment in the annual leaves within increasing of working
years.
 Increment in salary on the basis of learning and performing
abilities.
 Get numerous opportunities in terms of experiencing
development.
 How to apply?
 Interested candidates for the position of marketing
manager can submit their application along with cover letter at
[e-mail]. Any doubts regarding the job role
will be clarified by the George Taylor at the
[e-mail].

Personal Information
First name Middle name Last name
Current address Permanent address State
Primary contact details Secondary Email:
Another Security Number
Do you have citizenship of UK?
Yes ___No ___
Education
Name of school Locatio
n
Pursuing years Degree
Receive
d year
Another courses
APPLICATION FORM

Employment Form
Name of employer: _____________ Date of employed: ____________
Contact: ________________ Paying criteria:____________ to __________
Current Address: __________
Current City: ____________ State: _____________ Zip: __________
Designation: __________________
Accountability: _________________
Reporting head and Title: __________________
Major reason for leaving: _____________
May we make contact to them: Yes_______ No _________
References
Name Details Company Contact