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Marketing Manager Position- L'Oreal Singapore | Job Analysis ...

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Added on  2020-02-18

Marketing Manager Position- L'Oreal Singapore | Job Analysis ...

   Added on 2020-02-18

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Running head: MARKETING MANAGER POSITION-L’OREAL SINGAPOREName of the Student:Name of the University:Author’s Note:
Marketing Manager Position- L'Oreal Singapore | Job Analysis ..._1
1MARKETING MANAGER POSITION-L’OREAL SINGAPOREExecutive SummaryThe report introduces the company L’Oreal Singapore and its nature of business. A job analysisis provided for the position of marketing manager which includes a job description and jobspecification. A Job design is depicted which provides a detailed overview of the job. Thestrategies for recruitment are developed and implementation procedures for these innovativestrategies are described. The selection and implementation process is also discussed. The reportis concluded by describing how the work can add meaning to the company.
Marketing Manager Position- L'Oreal Singapore | Job Analysis ..._2
2MARKETING MANAGER POSITION-L’OREAL SINGAPOREContents1. INTRODUCTION.......................................................................................................................3DISCUSSION..................................................................................................................................32. JOB ANALYSIS-JOB DESCRIPTION AND JOB SPECIFICATION..................................33. JOB DESIGN...........................................................................................................................54. RECRUITMENT STRATEGIES AND IMPLEMENTATION FOR THE POSITION OFMARKETING MANAGER........................................................................................................75. SELECTION STRATEGIES AND IMPLEMENTATION FOR THE POSITION OFMARKETING MANAGER........................................................................................................96. CONCLUSION..........................................................................................................................11Reference Lists..............................................................................................................................12
Marketing Manager Position- L'Oreal Singapore | Job Analysis ..._3
3MARKETING MANAGER POSITION-L’OREAL SINGAPORE1. INTRODUCTIONL’Oreal Singapore Pvt. Limited is owned by L’Oreal Paris Singapore. The company hasit’s headquarter in France, Paris. L’Oreal is a leading brand which has multiple product widthunder five major product lines-hair color, hair care, skin care, make-up and fragrances. Thenature of business of L’Oreal is providing the best beauty and skin care products to womenacross the globe. The company has a strong Research and Development unit that aims to achieveexcellence in innovation. In Singapore, the company hires individuals who are creative and canmake a difference to the company with their out of box thinking (Hong & Doz, 2013).DISCUSSION2. JOB ANALYSIS-JOB DESCRIPTION AND JOB SPECIFICATIONJob Description Job Title-Marketing Manager- L’Oreal Singapore Pvt. LtdJob Location- George Street, Singapore Reporting To- Marketing Head-L’Oreal Singapore Pvt. LtdDuties and Responsibilities- The marketing manager of L’Oreal Singapore should makekey difference in expanding the retail business of the company in the country with innovativemarketing initiatives. The marketing manager will be responsible for all Below the LinePromotional Activities of L’Oreal Consumer division in Singapore. He will be responsible for
Marketing Manager Position- L'Oreal Singapore | Job Analysis ..._4

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