Marketing Manager: Skills and Expertise

This assignment requires you to demonstrate your understanding of the skills and expertise necessary to be a successful marketing manager. It asks you to outline your personal strengths in areas like organization, time management, collaboration, and analytical thinking, explaining how these skills would benefit a company. You are also expected to discuss the factors companies consider when hiring marketing managers, emphasizing the importance of skills and experience.

Running head: EMPLOYABILITY
Employability
Name of the Student:
Student Number
Module Title:
Module Lecturer’s Name

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Curriculum Vita
Name-John Smith
Address- 14 First Avenue, Edinburgh, 76764
[e-mail]
Objective: Marketing Manager- for health insurance Company in order to co-ordinate with the
marketing of the various government programs which includes public programs, Medicare and
Federal employee program. To assist the sales associate and work in co-ordination with the third
party vendors. To communicate for the development of advertising, marketing collateral and
direct mail.
Summary of Essential Qualifications
 Five years experience in marketing
 Development of direct projects and effective marketing materials
 Liaison with vendors and corporate personnel
 Expertise in Excel, Word and PowerPoint
 Co-ordinate in the marketing campaigns for the development of existing and new
products
 Assist the marketing manager in the analysis, planning, strategy and reporting of the
various marketing issues
 Co-ordinate for the development of new products
 Skilled writer, communicator and editor
 Lead the teams for marketing projects

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Professional Experience
Andrew Brilliant Inc.
London
This company sells medicines of 15 brands in different retail stores in major international
airports throughout UK.
Merchandising Co-ordinator
 Help in the supervision of products in different stores and direct the employees for
establishing new product lines for the expansion of business of the company.
 Responsible for launching the products in different formats so as to attract the customers.
Proper use of communication skills so as to make the presentation of the product to the
store personnel more attractive.
 Setting up of new vendors, creation of new distributors and collecting orders from major
stores which are incurring huge profits. Helping the buyers in the selection and
merchandising of the products in different stores throughout UK.
 Communicate with the manufacturers, vendors and receivers and resolve various
problems which are related to delay in shipments, wrong products, products which are in
demand but out of stock, shipment of the products to wrong locations.
 Comfortable with paper work and supervise the daily reports of the sales assistants.
 Creation of quarterly reports for the employees and setting up specific targets for the
employees for selling new products in the stores and advertising them so as to let the
customers know about the new products.

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 Helping the employees to explain about the new merchandising products and trying to
highlight the products so that it will boost up the sales of the company.
 Meet the merchandisers and the buyers weekly and discuss about the budget, sales of the
product. Discussions are also done to improve the availability of those products which are
demanded mostly by the passengers in the airports.
Accomplishments
 The HR Director of the company has provided me an award for creation quarterly
reports for the employees. The HR has complemented me on my creativity,
presentation and professionalism in adhering to the values to the company. The
Director of the company also praised me in my presentation approach which has
improved the profitability of the company.
 I have also improved the connections with the store in charge of different stores
which has also boosted up the profitability of the company. I have also assisted the
buyers and helped them to take important decisions and this has improved my
confidence and thus I was gifted with rewards by the company.
 The facility of return of products from the stores which was started by me benefited
the store in charge and they provided me with awards for such an idea.
Harrods Limited
This company is based in London and it is a division of Harrod Brand. This company specializes
in the marketing of branded apparels to the upper class people in 200 stores across entire UK.
Marketing Management

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 Supervise the sales report of the company
 Met the goals of the company and help the company to compare the sales with the other
competitors in the same field.
 Train the employees to utilize the industry standard and to follow the corporate selling
system.
 Fulfill the daily report of the management and help the employees to manage the sales
target. It is also important to keep an eye on the inventory management, order, tracking
and record keeping of the company stocks with proper use of MS Word, PowerPoint,
Excel and Outlook.
Accomplishments
 Delivered one-third of the total sales revenue of the company and was awarded by the
HR
 Delivered more than average sales from the regular customers
 Maximized the profitability of the company.
Skills which are important for this particular job role (Marketing Manager)
 I can manage the development of vendor marketing plans which is essential for this job
role.
 I can also collect the third party marketing assets and plans on a stipulated time frame by
co-ordinating with them.
 I can work with the internal partners of the company and co-ordinate on various projects.
 I am an excellent team player and can co-ordinate with the team members effectively.

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 I am also proficient in Microsoft office which will help me to deal with the deal with the
daily reports properly. I can compare the performance of the company and thus take
important steps to boost up the sales.
 I also have a strong organizational, problem solving and analytical capacity which will
help me in this job role. I can also help to solve the problems of my team mates and assist
them in improving the sales by giving them proper training and helping them with
innovative ideas to attract the stores.
 I can also start new schemes for the company within the same expense of the company.
 I also have an exceptional time management and organizational skill.
 I can produce quality work within the given deadline
 I can also assist the team workers in improving the marketing planning processes and this
will also benefit the company.
 I can also work on agendas for important meetings.
Reflective review on the skills, knowledge and experience which will help me to get
selected for the job.
I can plan, co-ordinate and direct the marketing programs and policies. I can also develop
different kinds of pricing strategies keeping in view the profitability of the company. I also
have the skill to analyze and monitor the trends in the development of the new products
(Alexander 2013). I have the skills to relate and compare the performance of the company
with its competitors, analyze the past records and adapt new steps to improve the profitability
of the company (Aswathappa 2013). I can talk properly and convey the information
effectively to my team members. I am an active listener and I can pay full attention to what
my team members are saying (Block 2016). I can also understand their issues and find out

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appropriate ways to solve them by respecting their ideas. I can also critically think over the
issues and use proper logic and reasoning to identify the weakness and strength and find out
alternative solutions for it (Brennan and Vos 2013).
I can manage the time effectively and also help my team members in managing their
work within the stipulated time frame. I can motivate my team members, direct and help
them in the development of their projects (Bronstein 2015). I also have the skills to analyze
how a system works and find out the necessary changes in the operation, condition and
environment which will affect the output of the company. I can also use different methods to
train my team members and use proper procedures and solutions which will help in boosting
the profitability of the company (Harris and McCaffer 2013).
I have a wide knowledge on the various principles and methods which are used for the
promotion and selling the products. This includes improving the product demonstration
methods, improving the marketing tactics and strategy, new methods for improvement of
sales (Hodgson and Spours 2014). I also have a proper knowledge and experience of the
various management and business principles which are involved in the allocation of
resources, strategic planning, leadership techniques, human resource modeling and
evaluation of the customer satisfaction methods (Hopkin 2017). I have a wide knowledge of
the accounting and economic principles which are very important for training my team
members and analyzing the sales performance of the company. This will help me in
analyzing the financial report of the company (Wheelahan, Buchanan and Yu 2015.).
I have an idea of the production processes, the various methods of quality and cost
control and the techniques and procedures which are used in the effective distribution of the

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goods. I also have the skill to manage, co-ordinate and create the various activities related to
the marketing of the products (Quintini 2014). I can also develop certain policies which will
help to boost up the sales of the company, develop various new forms of advertising modes
and work in co-ordination with the managers. I can also work in co-ordination with the sales
and finance department which will help the customers as well as the company. I can also
analyze, monitor and observe the market trends (Erkarslan, Kaya and Dilek 2013).
I can take risk in improving the sales of the company in times of crisis in the market. I
can also lead a team. I also have the patience to interact with the customers and understand
their problems and issues (Hodgson and Paton 2016). I have a good communication skill so
that it is easier for my team members to understand my instructions and work according to
that. I have an excellent organizational and time management skill which will help me to
meet important deadlines. It will also help the company in times of emergency. I can also
work in collaboration with the other companies under tight deadlines (Kotzab and Wünsche
2015).
Thus, it can be said that to be a successful marketing manager, I need to take
responsibility of my work as well as my team members. The company will hire me based on
my skills and expertise (Mousakhani and Rouzbehani 2017.). Moreover, this type of task
requires analytical thinking and analyzing the information of the company. I have broad
analytical capacity and thus it will be easier for me choose these career option and I can be a
successful marketing manager.

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Reference List
Alexander, K. ed., 2013. Facilities management: theory and practice. Routledge.
Aswathappa, K., 2013. Human resource management: Text and cases. Tata McGraw-Hill
Education.
Block, P., 2016. The empowered manager: Positive political skills at work. John Wiley & Sons.
Brennan, R. and Vos, L., 2013. Effects of participation in a simulation game on marketing
students’ numeracy and financial skills. Journal of Marketing Education, 35(3), pp.259-270.
Bronstein, J., 2015. An exploration of the library and information science professional skills and
personal competencies: An Israeli perspective. Library & Information Science Research, 37(2),
pp.130-138.
Erkarslan, O., Kaya, N.A. and Dilek, O., 2013. Comparative analysis of recruitment
qualifications of industrial designers in Turkey through undergraduate education programs and
online recruitment resources. International Journal of Technology and Design Education, 23(1),
pp.129-145.
Harris, F. and McCaffer, R., 2013. Modern construction management. John Wiley & Sons.
Hodgson, A. and Spours, K., 2014. Dearing and beyond: 14-19 qualifications, frameworks and
systems. Routledge.
Hodgson, D.E. and Paton, S., 2016. Understanding the professional project manager:
cosmopolitans, locals and identity work. International Journal of Project Management, 34(2),
pp.352-364.

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Hopkin, P., 2017. Fundamentals of risk management: understanding, evaluating and
implementing effective risk management. Kogan Page Publishers.
Kotzab, H. and Wünsche, S., 2015. Competences and Qualifications of Logistic Managers—An
Empirical Analysis of Job Postings in Germany. In Logistics Management (pp. 517-527).
Springer, Cham.
Mousakhani, M. and Rouzbehani, K., 2017. On Knowledge Management: Intellectual Assets as
Facilitating Infrastructure. In Organizational Culture and Behavior: Concepts, Methodologies,
Tools, and Applications (pp. 669-680). IGI Global.
Quintini, G., 2014. Skills at work: How skills and their use matter in the labour market.
Wheelahan, L., Buchanan, J. and Yu, S., 2015. Linking Qualifications and the Labour Market
through Capabilities and Vocational Streams. Synthesis Report. National Centre for Vocational
Education Research (NCVER).