Career Research Report on Marketing Manager in Retail Industry

Career Research Report

Table of Contents
INTRODUCTION...........................................................................................................................3
ANALYSIS AND APPLICATION.................................................................................................3
General trends which impacts marketing in retail industry........................................................3
Skills, Knowledge and experience required................................................................................4
EVALUATION................................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX .....................................................................................................................................9
Appendix 1- Job Advertisement..................................................................................................9
Appendix 2: Interview (Primary research)................................................................................12

INTRODUCTION
Marketing in retail sector is the procedure in which they focus on advertising and
promoting awareness about the different products and services. Generally, this carries out
activities for increasing the sales of products and services as well as improving the profit level
(Baines and et. al., 2021). Therefore, according to my perspective the profession of marketing
manager in retail industry will give me great future opportunities such as dealing with variety of
people and increasing great knowledge about different products and services available in the
market. The career in marketing will also give me chance to develop in my career as per the
changes occurring in the environment (Singh and Samuel, 2018). In this report detailed
information is taken out about the knowledge and skills needed for the profession of marketing
manager in retail industry. 2 managers are selected from Marks & Spencer as representatives as
they acquire great information about the marketing profession in retail industry. This research
carries out primary and secondary information so that relevant information can be assembled.
ANALYSIS AND APPLICATION
General trends which impacts marketing in retail industry
Globalisation: It has direct impact over marketing profession in retail industry. As it has
opened several opportunities to promote goods and services of the company (Kumar and
Polonsky, 2019). With the emergence of globalising business, level of competition has also
increased and this is related to fast production, price of goods & services, technological adoption
etc. Customers need high quality products and for this marketing manager promote their products
in such a manner that they clearly showcase the high quality of the product to customers (Deepak
and Jeyakumar, 2019). Marketing of commodities in retail industry has also increased due to
reduction in export and import taxes.
Globalisation also impacts skills and knowledge required by the recent graduates in
marketing (Nessel, 2021). These graduates need to have great knowledge about the advance
techniques so that they can promote products and services efficiently and effectively. They also
need to have skill of understanding the requirements of customers belonging from different
culture and community.
Technology: The other greatest trend in the profession of marketing within retail industry
is technology. In this competitive world, advance technology is necessary because it makes the