Career Research Report: Marketing Manager in Retail Sector

This Career Research Report explores the profession of a marketing manager in the retail sector. It covers the global trends impacting the industry, the required skills, experience, and knowledge for the job post, and a self-evaluation. The report also includes primary research evidence and relevant references.

Career Viewpoint
MG410
CW1 – Career Research Report
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Contents
Introduction.......................................................................................................................... 3
General trends influencing the chosen industry or profession........................................4
The required skills, experience and knowledge................................................................6
Evaluation............................................................................................................................. 8
Conclusion............................................................................................................................ 9
Reference list...................................................................................................................... 10
Appendices......................................................................................................................... 11
Appendix 1: Primary Research Evidence.....................................................................11
Appendix 2: Relevant job advertisement......................................................................11
Appendix 3:..................................................................................................................... 11
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Introduction
Marketing is the efficient and required approach for the organization in order
to promote the items and services (Johnson, Matthes and Friend, 2019). I am
choosing the marketing post as a profession and the industry is retail sector which is
rapid growing industry. Therefor marketing manager plays a significant role in order
to manage the work accordingly to put the unique products in front of consumers.
Following report will cover the general trends that are influencing the selected sector
and profession, it also covers the skills, experience and knowledge required for
professions. Furthermore, it will cover the evaluation, which also covers the job
advertisement of marketing manager post by recognized company.
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General trends influencing the chosen industry or
profession
For the retail industry there are many changes drives in the market whether it
is regarding technology or new business entry. Globalization is the major factor
which is impacting the whole global market, it is offering a opportunity for the
businesses to come forward and expand their business in international market. Rise
in globalization of country’s economy leading the market to being exposed to the
international market and in result there has been increasing in demand for the buying
experience. Emergence of technology in the market is another factor which is
impacting the whole market (Nowlin, Walker and Anaza). As because of the
globalization, market marks the new entry of business that is increasing the
competition in the market. Every businesses are coming forward to adapt the use of
technology in order to add values in their products and deliver it to the tech savvy
customers. Thus every organization is taking strategical move to hire the candidate
who have relevant skills. Thus for the applicant it is must required to know more than
one language usually a foreign language so that businesses can consider them as
their employee. Also due to the technological impact it is must necessary that
candidate should have relevant technical skills, so that they can easily hired by the
organization.
Thus other global trends are companies are more likely to invest on the
artificial intelligence and robotics technology in order to improvise their organizational
functions. From this company will be able to develop their revenues, it is also found
that most of the business are spending into the digital marketing to promote their
product and services at good range. Thus for this it is important for the candidate to
have the relevant knowledge and better skills to run the social media application to
create the brand awareness of products and services. Thus these are the potential
changes which the retail market is facing it is impacting company’s operating
strategies (Samiee and Chirapanda, 2019). Therefore, for the applicant who are in
search for employment in this market sector must require to have greater knowledge
in technologies and have better communication skills to interact with the customers
in the market whether it is local or global. Organizations are also using the omni
channel for providing better customer experience, as for the current market need it is
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important for the businesses to provide the better customer experience in order to
retain them or to make them as a potential customers.
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The required skills, experience and knowledge
For the marketing manager job post it is important for the candidate to must
have the relevant skills and knowledge. Such skills are communication, time
management, leadership, decision making and problem solving skills. These are the
mandatory skills which is required for the marketing manager, as they have to lead
the team in a efficient manner and to rise the productivity of the business (Kotler and
et.al 2019). Also the knowledge in terms of marketing, as how to interact with the
customer and to enable them to invest in the product and services. As for the
leadership skills it is important that the marketing manager must have the ability to
influence their team to accomplish organizational goals and objectives. It is often
seen that at work place employees does not feel motivated and enthusiastic when
the leader are not efficient and responsible too. Thus it is important for the marketing
manager to lead their team at every aspect and to resolve the issues and conflicts
among the team members. For marketing manager, it is also important to have the
SEO, Social media and UK design skills that will help them in efficiently manage the
marketing operation. It is important in this modern era to must have the tech skills as
digital marketing is anticipating, knowledge in this is beneficial as it allows to view the
actionable insight that guides in effective marketing decisions.
Decision making skills is also important for the marketing manager at some
point they have to make the decision which helps the organization to move forward.
For every organization it is important to make their team efficient and to allow all to
share their views and opinions for reaching to any conclusion. Thus it is important for
the marketing manager to involves the team member into the decision making
process it will lead them to lay out the better decision (Alon and et.al 2020).
Marketing manager uses the communication skills as to collaborate their teams and
to create the rapport with the consumers and other clients. They often listen the
criticisms and feedbacks from others in order to make improvement for better
marketing. Having good relation with the consumer also beneficial for the company
to reach to their desired goals and objectives. Thus marketing manager also required
to have knowledge as how to deal with the customers and how to influence them to
buy the product and services from their organization (Garcia, 2018).
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Interviewer: As per you what are the relevant skills for marketing manager job
post?
Interviewee: For the marketing manager it is important for them to communicate
with their team and to lead them in better direction. Thus leadership, communication,
decision making, problem solving and time management skills are must required.
Interviewer: How communication skills helps the marketing manager?
Interviewee: Effective communication skills guides the manager to converse with
their team and the consumers to increase the productivity in business.
Interviewer: How marketing knowledge will guide marketing manager to
interact with consumers?
Interviewee: Having a marketing knowledge will guide the manager to analyses the
requirements of the consumers and to know their buying behavior which is beneficial
to run a business successfully.
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Evaluation
As for me this profession is related to my interest as I always dream of to become a
marketing manager. I am always interested in job post as in this post usually
manager lay out the dynamic work to efficiently communicate with the team
members or with the customers (Švedová, Dzurov Vargov and Matušíková,2019).
As for selecting the retail sector for the occupation is the biggest decision, at first I
was not sure to come into this largest industry, as it do not remain same often
changes every day. But one things is sure that in this industry I will be able to learn
new knowledge and to develop specific skills which will help me in order to guide me
in my career (Ewah and Osang, 2018). There are many options left for me to select
as a profession, but during academic lecture professor told us about the marketing
job post. Thus from that day I dreamt of to become the marketing manager in a
recognized organization. Also marketing manager’s work is dynamic they
communicate with the range of consumers in the market also motivates the team to
use the different mode of social media marketing channel to increase the customer
base for the company which I am working for (Bagozzi and et.al 2018). Thus I prefer
this job over the other opportunity. It is emerging role as the organizations are
looking for the marketing manager who are proficient in every field, thus this job is
very challenging.
Thus for me I choose this job post because it is regarding my interest also
with this I will be able to accomplish my own goals and objectives. This marketing
manager job post communication and decision making skills plays an significant role
to drive the good revenues for the organization (Kalaignanam and et.al 2021). Thus
also with this I will be able to grow in my career or to develop the relevant skills
which will guide me further in my business. Thus I selected this job role as it is
related to my interest and also it is very challenging and demanding job post.
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Conclusion
From the above report it is concluded that self-reflection helps in laying out any task
without making any mistakes. Above report have illustrated the profession which is
selected by the individual, the chosen profession is marketing manager. Above
report have discussed the global trends that impacts the market which generally
covers the range of globalization and other technological aspect which affects the
industry. It further covers the skills, knowledge and other relevant expertise which is
required for the marketing manager job post. It lastly concluded with the self
evaluation.
Most significant future trends in the retail market are utilization of the omni
channel, as retail organizations are investing in the multichannel to provide the better
customer experience. As it is rising the competition among the organization in the
retail market. Also digital marketing is another factor which is impacting the market,
companies are using this approach in order to advertise their products and services
to reach to the greater audience.
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Reference list
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Alon, I. and et.al 2020. Global Marketing: Strategy, Practice, and Cases. Routledge.
Bagozzi, R.P. and et.al 2018. Marketing-Management. Walter de Gruyter GmbH & Co
KG.
Ewah, S. and Osang, J.E., 2018. Influence of cross cultural differences on
international marketing. International Journal of Academic Research in
Business and Social Sciences. 8(7). pp.363-376.
Garcia, K., 2018. Marketing Manager. Industrial Radar Systems, Texas Instruments.
Johnson, J.S., Matthes, J.M. and Friend, S.B., 2019. Interfacing and customer-facing:
Sales and marketing selling centers. Industrial Marketing Management. 77.
pp.41-56.
Kalaignanam, K. and et.al 2021. Marketing agility: The concept, antecedents, and a
research agenda. Journal of Marketing. 85(1). pp.35-58.
Kotler, P. and et.al 2019. Marketing Management: 4th European Edition. Pearson UK.
Nowlin, E.L., Walker, D. and Anaza, N.A., Improving Sales Performance with
Manager Likeability. Report Research. p.15.
Samiee, S. and Chirapanda, S., 2019. International marketing strategy in emerging-
market exporting firms. Journal of International Marketing. 27(1). pp.20-37.
Švedová, M., Dzurov Vargová, T. and Matušíková, D., 2019. Sports manager in
physical education and sports and its management method. J. Glob. Sci. 4.
pp.1-7.
Appendix 1: Primary Research Evidence
Name of contact
Company Tesco
Job title Marketing manager
Date of contact 20-3-2022
How did you contact them? Through social media
Questions asked &
summary of their answers
According to you what are the relevant skills and
knowledge required for marketing manager job post? Also
discuss how technical skills are important for this job role?
Respondent stated that communication, time management,
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problem solving and decision making skills are more
important in order to complete any marketing task with
efficiency. They said that this skill helps in leading or
controlling the team operations. For this modern age all
marketing is done through the digital technology, it helps in
carry out marketing operation with ease and in a time frame.
Thus technical skills are important for marketing manager.
Appendices
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