Marketing Manager: Skills, Personal Qualities, and Employment Opportunities

Report

Contents
Identify a job of interest....................................................................................................1
Identify the transferable skills necessary and personal qualities or attributes..................1
Discuss this sector in terms of your personal aptitude and interests................................2
Discuss employment opportunities in this sector over the next few years.......................3
References.......................................................................................................................6

Identify a job of interest.
The job of my interest is Marketing Manager who are responsible for handling the
development, implementation and the execution of the different strategic marketing
plans for the organisation. Along with this, the focus is on the attraction of potential
customers and retaining all the existing ones as well. The tasks are evaluated to
manage and coordinate the marketing activities with creative staffing, leading marketing
research efforts to uncover the viability of current and other existing products.
Identify the transferable skills necessary and personal qualities or attributes
The marketing managers have a great business leadership and marketing standards
where they are responsible to work with executives to determine the budgets and the
targets. The pricing and the development of the strategies is for the products and
services which is based on proper guidance and the direction. The operations are
based on coordinating with the marketing and creative staff, where the department
looks on marketing managers. The skills of marketing manager are important to work in
the environment where the tasks are creative, challenging. One needs to align towards
the company strategic gals where the collaborative and hand-on measures are
important for guiding the team to success. A proper development of the strategies and
tactics is important for implementing the ideas to execution, with proper experimentation
and paid acquisition channels. The experiments are related to the variety of productions
of valuable and engaging content where the marketing manager can focus on
identifying the target audience and devise the leading marketing channels that can
engage, educate and motivate the young people (Block, 2016). The up-to-date with the
latest trends and following the best practices in online marketing and measurement are
effective to work on the better products and services. Here, the marketing manager is
also responsible for using the market research appropriately and focus on planning with
production of all the promotional materials and marketing campaigns. The marketing
managers tend to establish better marketing goals based on the past performance and
marketing the forecasts, where the current offerings comes up with new initiatives for
the new products. It also includes the research and analysis of the market trends, where