ALDI's Marketing Strategies in Australia

MARKETING

MARKETING 1
Executive Summary
In this assignment, there will be discussion about the ALDI’s marketing strategies that they
used for capturing the Australian market. The company have over 10,000 in 20 countries and
it is the supermarket chain. ALDI has started their expansion in Australia in the year 2001.
Since 2001 they are adopting various methods for promotion and advertisement. Internet
marketing promotion tools are marked as inexpensive tools for promotion by the company.
Currently, the company is incorporating digital marketing tools, search engine optimization,
autobots, etc. These marketing tools will help the company in future also and from future
perspective, ALDI need to work on their artificial intelligence.

MARKETING 2
Table of Contents
Introduction................................................................................................................................3
The nature of ALDI’s marketing strategy since 2001 in Australia............................................4
Successful marketing strategies for ALDI in Australia.............................................................7
Conclusion................................................................................................................................10
References................................................................................................................................11

MARKETING 3
Introduction
Marketing refers to exercises embraced by an organization to advance the purchasing or
selling of an item or service. It incorporates advertising, selling and conveying items to
buyers. Selected company for the assignment is “ALDI”. They are operating their
supermarket chain since 2001 in Australia (ALDI 2019). In this assignment, there will be a
discussion about the marketing strategy of the company which they apply in the Australian
market since 2001. Apart from this, marketing strategies which will help them to keeping
moving forward will also discussed in this assignment.