The Hospitality Marketing: A Case Study of Hilton Hotel

RUNNING HEAD: MARKETING
THE HOSPITALITY MARKETING

MARKETING 1
Contents
Introduction......................................................................................................................................2
Company overview..........................................................................................................................2
Current business operations.............................................................................................................3
Recommended future campaign......................................................................................................5
Recommended new or innovative ideas..........................................................................................6
Conclusion.......................................................................................................................................7
Bibliography....................................................................................................................................8

MARKETING 2
Introduction
The research report is prepared on the title ‘The hospitality marketing’. It includes all the
marketing approach taken by the hospital organization for promoting its services to the
customers. The report focuses on the hospitality industry named ‘Hilton Hotel’. The report
provides a brief overview of the Hilton hotel. The next section focuses on its current business
operations. It also includes suggested future campaigns based on marketing communication and
advertising approach for the future. In order to enhance its business profitability and to assists in
gaining the attention of more customers, various practical and economic recommendations are
also given. The key purpose of the report is to apply the management learning on a real life
organization. Additionally, it provides an opportunity to upgrade the knowledge based on the
given title. Further, it will enhance my learning on ‘Hilton Hotel’.
Company overview
Hilton hotel forms the significant part of hospitality industry. It founded in the year 1919 in
United States (Hilton , 2019). It is a multinational business organization as it serves its
customers in 78 countries (Hilton , 2019). Its top competitors are Marriot Hotel and Hyatt
Hotel (Owler, 2019). This can also be understood from the ‘figure 2’ presented below.
Figure 1: Total Hilton Hotels until 2018
Source: (Lock , 2019)