Marketing1 1.0 a. Introduction of Wal-Mart Wal-Mart is an American multinational corporation engaged in various activities such as retail stores, hypermarkets, departmental stores, etc. headquartered in Bentonville, Arkansas. It was founded in 1962 and it was first listed on the New York Exchange in 1972. Today, Wal- Mart has set up more than 11, 695 stores and clubs in more than 28 countries. They have the biggest supply chain network in the world. It is the largest company in their industry in terms of revenues across the globe. According to Fortune Global 500 list 2016, today their revenues have reached to the $480 billion and they are the only private employer across the globe with approximately 2.3 billion employees (Holmes, 2011). b. Product and type of services Wal-Mart has supermarkets, departmental stores, hypermarkets, grocery stores, etc. in US and in the other parts of the globe. In order to satisfy the needs of the consumers, they have also launched their services on the digital platforms. Their supercentres are involved in satisfying the consumer’s needs through providing them all types of grocery and necessary products of daily routine. While through discount stores, they distribute electronic appliances, apparels, home furnishings, health and beauty products, etc. And their neighbourhood stores were set up in order to provide affordable grocery items, medicines, etc. Apart from this, they have acquired various clubs across the globe which is mainly built to serve families and entrepreneurs (Teece, 2010).
Marketing2 c. Business Statement This is the crucial element of the business plan for setting up or for expanding the business in the international market. In this scenario, Wal-Mart is planning to expand their business in Kingdom of Saudi Arabia. This statement consists of various business goals and the objectives and it also contains adequate techniques for attaining those goals and the objectives. In this scenario, Wal-Mart is planning to expand their business in the kingdom of Saudi Arabia for attaining its objectives in relation with the growth of the organization in the international market. d. Business Vision Vision of the business states that its survival in the dynamic business environment with the objective to attain its desire goals and the objectives in an adequate manner. Business vision also consist the way to attain the targets developed with the purpose of attainment of the objectives of the organization. Wal-Mart is known for distributing various types of products and services in the domestic as well to the international market audience (Holmes, 2011).Wal-Mart has developed certain visions such as sustainable growth in the Saudi Arabian market, adequate returns over the investments made, long term survival in the competitive business environment, etc. (Odenwald & Berg, 2014). e. Business objective Business objective is the desired destination for the organization to reach over there within a certain period of time in order to develop an effective image in the global or domestic business market. In this scenario, Wal-Mart’s primary objective is to expand their business in the Saudi Arabian markets. For attaining this objective, they had developed and implemented
Marketing3 various effective business strategies. Apart from this, Wal-Mart’s management team has also set this objective by reviewing various aspects such as local market research, business environment of the Saudi Arabian market, etc. (Hugos, 2011). References Holmes, T. J. (2011). The Diffusion of Wal‐Mart and Economies of Density.Econometrica,79(1), 253-302. Hugos, M. H. (2011).Essentials of supply chain management(Vol. 62). John Wiley & Sons. Odenwald, T., & Berg, C. (2014). A new perspective on enterprise resource management.MIT Sloan Management Review,56(1), 12. Teece, D. J. (2010). Business models, business strategy and innovation.Long range planning,43(2), 172-194.