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MGT 101 Principles of Management

   

Added on  2020-05-01

4 Pages739 Words74 Views
Running Head: Marketing WAL_MARTMarketing

Marketing 11.0 a. Introduction of Wal-MartWal-Mart is an American multinational corporation engaged in various activities such as retail stores, hypermarkets, departmental stores, etc. headquartered in Bentonville, Arkansas. It was founded in 1962 and it was first listed on the New York Exchange in 1972. Today, Wal-Mart has set up more than 11, 695 stores and clubs in more than 28 countries. They have the biggest supply chain network in the world. It is the largest company in their industry in terms of revenues across the globe. According to Fortune Global 500 list 2016, today their revenues have reached to the $480 billion and they are the only private employer across the globe with approximately 2.3 billion employees (Holmes, 2011).b. Product and type of servicesWal-Mart has supermarkets, departmental stores, hypermarkets, grocery stores, etc. in USand in the other parts of the globe. In order to satisfy the needs of the consumers, they have also launched their services on the digital platforms. Their supercentres are involved in satisfying the consumer’s needs through providing them all types of grocery and necessary products of daily routine. While through discount stores, they distribute electronic appliances, apparels, home furnishings, health and beauty products, etc. And their neighbourhood stores were set up in orderto provide affordable grocery items, medicines, etc. Apart from this, they have acquired various clubs across the globe which is mainly built to serve families and entrepreneurs (Teece, 2010).

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