Marketing Plan for BizOps: Analysis, Strategies, and Implementation

Running head: MARKETING
Marketing
5/2/2019

MARKETING 1
Table of Contents
Introduction................................................................................................................................2
Part A.........................................................................................................................................2
Q1...........................................................................................................................................2
Q2...........................................................................................................................................2
Q3...........................................................................................................................................3
Q4...........................................................................................................................................3
Q5...........................................................................................................................................3
Q6...........................................................................................................................................3
Q7...........................................................................................................................................4
Q8...........................................................................................................................................4
Q9...........................................................................................................................................4
Q10.........................................................................................................................................5
Part B..........................................................................................................................................5
Marketing Environment Analysis..........................................................................................5
PEST Analysis...................................................................................................................6
Current Marketing Mix..........................................................................................................7
Product...............................................................................................................................7
Price....................................................................................................................................8
Place...................................................................................................................................8
Promotion...........................................................................................................................8
Work Activity Plan................................................................................................................9
Market Research.................................................................................................................9
Feasibility Study.................................................................................................................9
Procurement of Resources and Funds..............................................................................10
Assignment of Responsibilities........................................................................................10
Evaluation of Final Results or Outcomes.........................................................................10
Gantt chart............................................................................................................................10
A report on Marketing Activity............................................................................................11
Part C........................................................................................................................................11
Research Marketing Practices for BizOps...........................................................................11
Policies and Procedures for Marketing Activities................................................................12

MARKETING 2
Resources Requirement to collection information...............................................................12
Examples of Product and Services.......................................................................................12
Activities Plan......................................................................................................................13
Gantt chart............................................................................................................................13
Current Market Mix Template.............................................................................................13
Develop Plans for marketing activities need to discuss.......................................................14
Marketing business plan...................................................................................................14
Operational Plan...............................................................................................................14
Marketing Strategies........................................................................................................14
Analysis environment.......................................................................................................15
Allocation of responsibilities and job roles for the outcome of the marketing plan........15
Conclusion................................................................................................................................16
References................................................................................................................................17

MARKETING 3
Introduction
Marketing is helpful in transferring, exchanging and the movement of the goods. Services
and products are made accessible to the consumers by a number of intermediaries such as
wholesalers, retailers, suppliers, etc. Marketing supports the consumer as well as producer of
the products and services (Martin, 2011). The intent of this report is to present the marketing
plan for BizOps. The paper is divided into three major parts which provide detail information
about marketing and its elements.
Part A
Q1.
Marketing is said to be the activity which helps in connecting the offering of the business
with the target market. The basic components of marketing are:
Offering – It is the service or product provided by the business in the market
Value Proposition – Articulating the product to the target market by representing the product
as the solution of their needs
Target Audience – It is comprised of the stakeholders to whom the business will sell its value
proposition (Broberg, Umans and Gerlofstig, 2013)
Marketing Strategy – it is the strategy of the business for connecting with the target market.
Marketing Plan – The tools, objectives, and budget used to offer marketing strategy.
Q2.
It is very essential to follow the policies and procedures in the context of marketing because it
helps in setting the expectations. They also set the standards of conduct, performance, and