MKT 600 : Integrated Case Analysis

Running head: MARKETING
Marketing

MARKETING 2
Table of Contents
Table of Contents.......................................................................................................................2
Video Transcript.........................................................................................................................3
Slide 1:.......................................................................................................................................3
Slide 2: socially responsible marketing (ethical consideration).................................................3
Slide 3: The issues of environmentally responsible marketing..................................................4
Slide 4: Conclusion....................................................................................................................5
References..................................................................................................................................6

MARKETING 3
Video Transcript
Slide 1:
The organization can use social responsibility marketing method to change the consumers
buying behavior for reaching at the valid conclusion. Moreover, the ethical accountability
marketing method facilitates the firm to imply an appropriate tool for endorsing the
consumers to purchase their products and services (Engelland, 2014). This report
demonstrates socially responsible marketing (SRM) concern in the organization. It also
shows the environmentally responsible marketing issues for the organization.
Slide 2: socially responsible marketing (ethical consideration)
The SRM (Social responsibility marketing) activity facilitates the firm to spread the
awareness of goods and services among a huge number of consumers in same time. Further,
there are many components that could create a problem for the organization in implementing
the SRM such as lack of measurement techniques, lack of social factor attention, and lack of
suitable resources. The organization should concentrate on these factors for accomplishing
the organizational task (Romani, Grappi, & Bagozzi, 2016). Moreover, it is illustrated that the
company could more preference to the social components to eliminate probabilities of failure
from the organization. It is illustrated that there is a lack of technique that for measuring eco-
friendly as well as non-eco goods in the market. As a result, it could develop the problem for
the organization to obtain a positive result and sustain the position of the firm in the market
(Engelland, 2014).