Segmentation, Targeting and Positioning Marketing Assignment

Added on - 16 Sep 2019

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Running Head: MarketingMARKETING[Document subtitle]
Marketing1Table of ContentsIntroduction......................................................................................................................................1MT1: Targeting the Right Market Segments...................................................................................1MT2: Positioning.............................................................................................................................3MT3: Positioning and Branding......................................................................................................4Conclusion.......................................................................................................................................5References........................................................................................................................................6
Marketing2IntroductionSegmentation, targeting, and positioning plays an effective role in marketing functions of anorganization. In this paper, we will discuss different discussion topic on targeting, segmentation,and positioning. They give us significant knowledge about how different organizations use themin their day to day functions. Segmentation is considered as a process of dividing a wide businessmarket into different groups of people. It is done on the basis of some type of sharedcharacteristics. The main purpose of an organization behind segmentation is to developmarketing strategies that fulfill the different needs and wants of a particular segment (Sharma,2013). On the other hand, targeting is the process of target one or more segments. Choice oftarget market depends on different business factors such as resources, product features, etc. Inaddition, positioning is the process of implementing our targeting. The main motive of anorganization behind positioning is to locate the brands in the mind of consumers. This will behelpful in creating competitive advantage in the target market.MT1: Targeting the Right Market SegmentsChosen product for this discussion is iSense. It is a smartphone with a combination of differentfeatures such as an interface that senses voice commands, and hand gestures to function from asfar as eight inches away. The iSense manufacturing organization can segment its market infollowing segments:iSense manufacturing organization can segment its potential market on the basis ofDensity. Density segment includes Urban, rural, and suburban areas (Cross, 2015).Segmentation on the basis of density gives an opportunity to iSense making anorganization to serve a particular market as per its capabilities.
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