Ask a question from expert

Ask now

Marketing Strategies for Nighthawk Motors: Challenges, Target Market, and Consumer Decision Making Process

12 Pages2626 Words235 Views
   

Added on  2019-09-19

About This Document

This paper discusses the challenges faced by Nighthawk Motors and suggests marketing strategies to enhance sales. It analyzes the target market for Ecostar and the consumer decision-making process. It also compares business-to-business and individual customer marketing strategies.

Marketing Strategies for Nighthawk Motors: Challenges, Target Market, and Consumer Decision Making Process

   Added on 2019-09-19

BookmarkShareRelated Documents
Running Head: MarketingMARKETINGNighthawk Motors
Marketing Strategies for Nighthawk Motors: Challenges, Target Market, and Consumer Decision Making Process_1
Marketing 1Table of ContentsIntroduction......................................................................................................................................1Analysis...........................................................................................................................................2Challenges Faced by Nighthawk..................................................................................................2Target Market for Ecostar............................................................................................................2Analysis of Consumer Decision Making Process........................................................................3Recommended Marketing Strategy..............................................................................................5How Business- to- Business Marketing Strategy different from Individual Customer MarketingStrategy........................................................................................................................................6Recommendations........................................................................................................................7Conclusion.......................................................................................................................................7References........................................................................................................................................9
Marketing Strategies for Nighthawk Motors: Challenges, Target Market, and Consumer Decision Making Process_2
Marketing 2Introduction Nighthawk Motor's is not considered as a number one car manufacturer in the United States. It isnot able to establish their reputation in the US market. It's all due to poor quality and marketing strategies of the product. In this paper, we will discuss the target market for the new brand of Nighthawk Motor's and also suggested some marketing strategies. On the basis of suggested marketing strategies the management of the organization able to analyze its potential customers and can successfully enhance the sale of its product. The given case describes the challenges faced by the organization in enhancing the sale of its products and marketing it effectively in the eyes of its potential customers. Nighthawk Motor’s new Plug-in tried enough to enhance the sale of its products with which they can attain success and reputation in its potential market. It spent more than $150 million on the marketing of its products. But still, sales of its product are not growing. The diversity of the organization not only limited to its marketing strategies but also to its recruitment process as it has more than 300,000 employees all over the world. In addition, it can be said that marketing is an essential key to success for the organization. With the help of marketing people get aware about the organization offerings which help it in creating potential buyers of its product. On the other hand, consumer behavior also plays an important role in the sale of a product (Becerra, 2014). The organization may give its focus on understanding consumer decision-making process. This will help them in identifying their potential requirements, and the product can offer to them as per their needs. This ultimately enhances sale of its products and also create potential buyers for a long time.
Marketing Strategies for Nighthawk Motors: Challenges, Target Market, and Consumer Decision Making Process_3
Marketing 3AnalysisChallenges Faced by NighthawkThe Nighthawk Motors has faced different challenges for the past three years which contain; stagnant sales, poor marketing, and production interruption. Generally, consumers of United Kingdom are reluctant to purchase hybrid automobiles that have a great quality and reputation among other individuals. The management of the organization worried regarding the purchase of evolving technology. On the other hand, they are also worried about identifying skilled mechanics to repair their products. Most of the consumers have also heard that once a consumer purchases the product of Nighthawk Motors, it will be very difficult and expensive to find mechanics and replace the existing batteries when they get old. Apart of this, they also concernedthat they will not be able to perform effective trade activities. This will result in poor performance and fewer consumers of the organization.Target Market for EcostarDespite various challenges, the organization introduces its new model in the US market which is known as Ecostar. It is an effective model with a feature of five people compact hybrid automobile, and 1.8L 4 cylinder engine. After launching the product, the organization needs to identify target market of its new product (Breznitz, 2013). Targeting is considered very important function for the success of a particular organization. Determine target market gives survival opportunity to the organization. On the basis of its target market, the organization can successfully reach to a target consumer with specific wants and needs. The target market for a new model of the organization can be the person who have low earning capacity, or who are low on cash. Targeting such type of people organization can successfully enhance its sale. Less income group have low earning capacity, and the organization can provide a product according
Marketing Strategies for Nighthawk Motors: Challenges, Target Market, and Consumer Decision Making Process_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Consumer behavior in the motor vehicle industry: A case study of Toyota
|10
|2086
|324

Assignment on Sales Management
|12
|2700
|38

Marketing Analytics
|7
|2082
|97

BUYER BEHAVIOR.
|8
|2273
|3

Marketing Plan of Wilkinson : Report
|15
|4603
|35

Consumer Behaviour: Range Rover
|15
|3862
|427